8 Alternatives to Google Keyword Tool

8 Alternatives to Google Keyword Tool

8 Alternatives to Google Keyword Tool

By John Jantsch

Keyword research is vital. It’s an essential tactic for developing a powerful content strategy, targeting pay per click advertising campaigns and improving search engine optimization.

I dive heavily into keyword tools and research in my book SEO for Growth – The Ultimate Guide for Marketers, Web Designers, and Entrepreneurs.

keyword research

photo credit: shawncalhoun via photopin cc

For many years, Google offered what was undoubtedly the most used free tool for conducting research on popular and not so popular keyword phrases with useful information regarding popularity, competition and suggested variations of phrases.

The tool was actually an AdWords offering that effectively helped people do better AdWords planning, but it certainly worked for all manner of research.

Recently Google decided to more tightly integrate the tool with AdWords and rebranded it as AdWords Planner. In addition to requiring users to log in to an AdWords account to access the tool a great deal of useful research functionality has been stripped away.

The Ultimate Guide to Small Business Keyword Research

Yes - this is an example of a content upgrade in action, but it's also a crucial step to using content for lead generation purposes.

After you click the button the page will reload and you can continue reading - we will email the ebook

While I found that it was sufficient for most basic research it no longer serves that need very well.

Below are four free alternatives and four paid alternatives that I suggest business owners and marketers consider adding to their resource and research routines.

Free keyword tools

My favorite paid options

Need a proven small business marketing speaker for your next workshop, conference or event?


Why You Should Focus on Designing an SEO-Friendly Website (And How to Do It)
Your website is the heart of your online marketing efforts. So it stands to reason that it should be built with marketing, rather than aesthetics, in mind. Yes, there is something to be said for having an appealing website, and you should certainly aim to design one that has both form and function. But the […]
Four Tips for Creating a Website Users Trust
It seems like every day we’re hearing about a new online security breach. From mega-retailers like Target to tech giants like Facebook, online security is a major issue and giant concern for consumers. Building trust is a critical part of the marketing hourglass for any business, whether they’re a global conglomerate or a mom and […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Looking to get your business higher search rankings, more exposure, and more leads?  This Local SEO Playbook will help

Focus on these five elements and you can expect great results from local search.

x