Kentucky "This is fattening food" Fried Marketing
Find a Consultant Become a Consultant

Kentucky "This is fattening food" Fried Marketing

Kentucky "This is fattening food" Fried Marketing

By John Jantsch

About a week ago KFC announced that they would start aggressively opening new stores under the old name – Kentucky Fried Chicken. This announcement raised some eyebrows as the company had invested a bunch of money in rebranding itself as the more healthy sounding KFC.

I say, the best marketing is usually the marketing that is authentic. See, do you really think that a person who is looking for some chicken strips with a side of taters feels better about the fact that they are dining at KFC and not that “Fried Chicken Place.”

Here’s my point. No matter what you are marketing, be authentic. Know that there are people out there that, at times, want the comfort of knowing that they are getting just exactly what they think they are getting and that you, the owner of the joint, is proud to say so. Find what is unique, what draws a very specific market, gives them what they want and tell the world, shamelessly, that’s what you have to offer.

You don’t always have to try to catch the latest fade, just capture what’s real about your product or service. Honesty sells because you can usually pull it off. Every year, thousands of people line up at the Missouri State Fair to catch a glimpse of the dizzying array of things that can be made from cows. I don’t get it, but the guy who offers samples of the sugar coated kettle corn to moms pushing strollers does.

Be just what some target market wants and be it all the way.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND


6 Simple Ways to Get Your Customers Talking
Word of mouth marketing is considered by many to be the most desired form of marketing. The trust, referrals, and overall brand-building buzz that’s garnered by customers spreading the good word to prospects are worth its weight in gold. Some products, services, and experiences naturally produce chatter, but there are certain things that any company […]
Why Marketing Needs to Be A Part of Everyone’s Job (and Job Description.)
Far too often businesses of all sizes leave the official job of marketing to, well, the marketing department, which is frequently known as the owner of the business or top salesperson turned into the marketing person.  But, here’s a little newsflash – marketing is everybody’s job. Anyone associated with your business that comes into contact […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.