How to Use Integrations to Increase Productivity

How to Use Integrations to Increase Productivity

How to Use Integrations to Increase Productivity

By John Jantsch

podcast2-1

Marketing Podcast with Wade Foster

I love integrations – you know, those odd little bits of technology that allow one awesome tool talk to another. Integrations are so useful for automating, marketing, productivity, and of course getting things to happen that need to happen but won’t.

For example, I use Infusionsoft as my CRM and marketing automation tool. I also use GoToWebinar to conduct countless trainings and workshops. When someone hits one of my landing pages to sign-up I want to capture that lead in my CRM or tag them if they are already there, but I also want to add them to GoToWebinar without making them complete another form.

Through the magic of an integration tool, I can get all of that done without the person seeing it happen.

I’ve always been fascinated with automating processes and for that I’ve always turned to Zapier. (Just FYI it’s pronounced Zapier like Happier!)

My guest for this week’s episode of the Duct Tape Marketing Podcast is Wade Foster, CEO and co-founder of Zapier. Zapier is a cool tool that has democratized integrations. Wade and I discuss marketing automation and how integrations can increase productivity and improve conversions.

Wade knows all about automation and productivity. After a short stint in the corporate world, he teamed up with Bryan Helmig and Mike Knoop and they started Zapier as a side project. Now, connecting more than 600 integrated apps, Zapier employs a remote team of 55 employees world-wide.

Questions I ask Wade Foster:

  • You had a unique strategy in your start-up phase where you charged for the privilege to be in your beta. What was the strategy behind this?
  • What’s the competitive landscape of what you’re doing in integration?
  • Do you use content in a different way to get people to convert than you do to just let people know you’re here and you have great stuff?

What you’ll learn if you give a listen:

  • How an integration system can increase productivity and help you grow your revenue
  • What “scalable SEO” is and why it’s a critical component of any marketing plan
  • Why communication and documentation are essential in managing a remote team

Learn more about Wade Foster and his company, Zapier here. For more useful tips on integrations, marketing automation and how to effectively manage your business and your team remotely, check out Zapier’s library of educational resources here.

This week’s episode of the Duct Tape Marketing podcast is brought to you by magicJack for BUSINESS. If you own a small business, you know that the phone is your life line. magicJack for BUSINESS will give you phone reliability for a lot less money. Sign up at magicjackforbusiness.com/ducttape and receive two months of free service and the first few to sign up will receive a free phone too!

Order your copy of
The Self-Reliant Entrepreneur

by John Jantsch

“A book that deserves a spot in every entrepreneur’s morning routine.”
—Ryan Holiday, #1 Bestselling Author of The Daily Stoic and The Obstacle is the Way


Podcast
Crafting Growth-Focused Content for Your Business
Marketing Podcast with Lance Cummins Podcast Transcript On this episode of the Duct Tape Marketing Podcast, I visit with Lance Cummins, founder and President of Nectafy, the growth content company. If you know anything about marketing today, you know that it’s all about content. But with that word getting tossed around so frequently, it sometimes […]
Podcast
Creating Online Courses That Work for Your Students and Your Business
Marketing Podcast with Justin Ferriman Podcast Transcript Today on the Duct Tape Marketing Podcast, I sit down with Justin Ferriman, co-founder and CEO of the learning management system LearnDash. Ferriman became interested in learning management systems (LMS) when he was doing some research for a consulting engagement that he had, and he discovered that there […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

close

Get the guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • check
    Why strategy must come before tactics
  • check
    Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system