I Love Small Businesses

I Love Small Businesses

I Love Small Businesses

By John Jantsch

I’ve spent a great deal of my life (almost half) working with small business owners and I have to tell you there’s nothing like it.

There is something equal parts terrifying and energizing about doing work for someone when you know that the check they write you is drawn from funds right out of their pocket.

I suppose the day I came to this conclusion was about 15 years ago. I had done a small project for a Fortune 500 company and sent them a bill for $1,565.85. About 90 days later I got a check for $156,686.00. (One more zero and maybe I’m not writing this blog!) I called them up to ask the best way to send it back and they scolded me for not having an accurate billing mechanism??

Increasingly, I find myself championing small business and what I call the Natural Marketing Advantages of Small Business. I’ve gotten such great response to a talk I give by the same title that I decided to propose it as a ChangeThis manifesto. I blogged about ChangeThis a few weeks ago, as a friend had a proposal going through the ChangeThis proposal process.

Now it’s my turn – go to ChangeThis and see if The Natural Marketing Advantages of Small Business deserves your vote!

And look for a mini video on the topic that I’m working on in the coming weeks.

Google Ads Changes Affecting Small Businesses
Marketing Podcast with John Jantsch on Changes to Google Ads Google has recently made some drastic changes to their ads program—starting with a name change, from Google AdWords to Google Ads. Some of the changes are technical, like tweaks to the interface. Others represent fundamental shifts in the way Google views advertising. These will affect […]
The Seven Steps to Marketing Success – How to Build a Marketing System
Marketing Podcast with John Jantsch on Building a Marketing System The key to an effective marketing approach is creating a marketing system. This is Duct Tape Marketing’s point of view and our key differentiator. Here, we’ll take a closer look at the seven steps you must undertake to build a successful marketing system for your […]

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