Shoppers Are Going Online to Buy Offline

Shoppers Are Going Online to Buy Offline

Shoppers Are Going Online to Buy Offline

By John Jantsch

comScore Networks, a leader in measuring the digital age, recently released the results of an analysis revealing the size and growth of the U.S. local search market.

~ According to the study, 63 percent of U.S. Internet users (or approximately 109 million people) performed a local search online in July, a 43-percent increase versus July of 2005.

~ Two out of five local searchers (41 percent) were looking for information on a local service in their home area, including car rental office, dry cleaner or lawyer.

~ The comScore study also found that performing a local search drives consumers to take action. During the second quarter of 2006, 47 percent of local searchers visited a local merchant as a result of their search behavior, while 41 percent made contact offline.

Maybe you are getting tired of me talking about this subject, but you need to create an information rich web site, optimize it for local traffic and start promoting the heck out of it – so that you can sell more product, book more appointments, write more orders and close more deals offline.


What Local Businesses Need to Know About the State of Local SEO
Marketing Podcast with Neil Crist Podcast Transcript Today on the podcast, I speak with Neil Crist, VP Product & Engineering at Moz. Moz is the leading industry expert on everything SEO, and in his role there, Crist leads the product and engineering teams in the creation of Moz’s portfolio of SaaS products. On today’s episode, […]
Why Your Site Must Switch to HTTPS (And How to Do It)
Marketing Podcast with John Jantsch on HTTPS Every website in the world is carried across a protocol known as HTTP. Recently, though, we’ve seen more and more websites switching over to HTTPS, which is the secure version of that same protocol. A site that is carried on HTTPS is encrypted, meaning that all of the […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Looking to get your business higher search rankings, more exposure, and more leads?  This Local SEO Playbook will help

Focus on these five elements and you can expect great results from local search.

x