Shoppers Are Going Online to Buy Offline

Shoppers Are Going Online to Buy Offline

Shoppers Are Going Online to Buy Offline

By John Jantsch

comScore Networks, a leader in measuring the digital age, recently released the results of an analysis revealing the size and growth of the U.S. local search market.

~ According to the study, 63 percent of U.S. Internet users (or approximately 109 million people) performed a local search online in July, a 43-percent increase versus July of 2005.

~ Two out of five local searchers (41 percent) were looking for information on a local service in their home area, including car rental office, dry cleaner or lawyer.

~ The comScore study also found that performing a local search drives consumers to take action. During the second quarter of 2006, 47 percent of local searchers visited a local merchant as a result of their search behavior, while 41 percent made contact offline.

Maybe you are getting tired of me talking about this subject, but you need to create an information rich web site, optimize it for local traffic and start promoting the heck out of it – so that you can sell more product, book more appointments, write more orders and close more deals offline.


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