Give Your Clients Success Tools

Give Your Clients Success Tools

Give Your Clients Success Tools

By John Jantsch

Mark Collier owner of dmc Design and one of my readers contacted me a few days ago to ask if he could use a tool I created as resource for one of his design clients.

The tool is something I created a few years ago and don’t promote enough myself. It’s something I call the Instant Press Release. The free online tool walks a user through the key componants involved in creating a press release and then, with the push of a button, formats the release just like the media likes it.

Mark has a magician client that is including this tool as a resource to his clients. Many of his clients hire him as part of an event or special promotion. By giving them access to a tool for creating a press release he is in effect helping them stage a more successful event and making himself more valuable to the client hiring him.

This principle is one that every business can and should think long and hard about. How can you become more valuable to your clients. What can you offer to do, even if it’s not really your job, that would help them be more successful, get better results, solve more problems. Do that, and you will find the universe will make you more successful in the process.


7 Ways to PR your Personal Brand on a Budget
A personal brand is an essential business tool today. We work online, shop online, socialize online. Our profiles exist across a plethora of channels and each one is an opportunity to promote a professional and approachable brand. The idea of personal branding has become synonymous with online marketing in particular; as a way for smaller […]
Here’s a question – is your PR working?
As small business owners or marketers, we all know full well how important it is to put time aside for PR. Investing in your public profile helps with generating inquiries, creates awareness and can lead to a variety of opportunities. I’m making sense, aren’t I? The thing is, it’s all well and good saying it […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x