How to Understand the Hype in Marketing
In this episode of the Duct Tape Marketing Podcast, I interview Michael F Schein the founder and president of MicroFame Media, a marketing agency that specializes in turning consultants, entrepreneurs, and executives into celebrities by using the hype concepts detailed in this book.
Questions I ask Michael F Schein
- Some of these words are controversial – why these?
- What is a professional hype artists?
- Who did you study?
- Would you put our current president in this category?
- What’s the process for turning someone into a celebrity?
More About Michael F Schein:
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