How To Stand Out In Any Crowd

How To Stand Out In Any Crowd

How To Stand Out In Any Crowd

By John Jantsch

Sam Horn, author of Tongue Fu and POP: Stand Out In Any Crowd, stopped by the Duct Tape Marketing podcast to talk about ways to create memorable company and product names, core marketing messages, and slogans.

Don’t miss her POP! – Hall of Fame (I’m sure Duct Tape Marketing is up for some sort of recognition for creative use of an everyday household item as a metaphor for life as a small business owner.)

This is seriously energetic and creative thinker who has taken, what for some is, mind boggling artsy fartsy work and turned it into a system.

I’m not suggesting she’s made it dummy proof, but she has created a wonderfully simple set of tools that will help you construct one-of-a-kind ideas.


How to Turn Your Product Idea Into a Business
Marketing Podcast with Jules Pieri Podcast Transcript Today’s podcast guest is Jules Pieri. She is the founder and CEO of The Grommet and the author of the book How We Make Stuff Now: Turn Ideas Into Products That Build Successful Businesses. Through The Grommet, Pieri has helped makers to launch their companies. Along the way, […]
How to Roll Out the Red Carpet for Your Customers
Marketing Podcast with Donna Cutting Podcast Transcript My guest on today’s episode of the Duct Tape Marketing Podcast is Donna Cutting, CSP, Founder & CEO of Red Carpet Learning Systems. She is also the author of 501 Ways to Roll Out the Red Carpet for Your Customers. Think about how much time you spend trying to get […]

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