How Long Should It Take For My Marketing To Work?

How Long Should It Take For My Marketing To Work?

How Long Should It Take For My Marketing To Work?

By John Jantsch

I get the question posed in the title of this post often so I have two questions myself to preface the answer – How long do you plan to be in business? and, How long does it take to build a really high quality home?

See, the problem with this question is it is based in the “marketing idea of the week” syndrome that pervades all too many small businesses. I know you need customers, I know you need more business, but marketing is not an event, it’s a business long practice.

If you are just starting out or focusing on growth then you should take the time and effort to build the necessary foundation of an ideal target client and core message of difference. Then you can put in motion an increasing series of lead generation tactics to spread that core message.

Done properly, it is likely going to take six months to a year for you to see the kind of long term momentum that you want. The kind of momentum that has people talking about you and commenting that they see you everywhere. Marketing is a living and evolving system.

If your are a business owner the message is think long term, build the system and work the system. If you are a small business coach or consultant the message is set the proper expectations with your clients.

Order your copy of
The Self-Reliant Entrepreneur

by John Jantsch

“A book that deserves a spot in every entrepreneur’s morning routine.”
—Ryan Holiday, #1 Bestselling Author of The Daily Stoic and The Obstacle is the Way


Focusing on Gratitude to Build Relationships
Marketing Podcast with Chris Schembra Podcast Transcript My guest on this episode of the Duct Tape Marketing Podcast is Chris Schembra. He’s the founder of the 7:47 Club and the author of Gratitude and Pasta: The Secret Sauce for Human Connection. Schembra began his career as a Broadway producer, but after returning from a business trip […]
Building a Marketing System in 7 Steps
The Duct Tape Marketing philosophy is that marketing is a system. It’s not a series of tactics you approach willy-nilly. It’s not a blog post here, a podcast episode there, a social media ad once in a while. The kind of marketing that gets real results is driven by strategy and is constantly refined. Today, […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

close

Get the guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • check
    Why strategy must come before tactics
  • check
    Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system