How Long Should It Take For My Marketing To Work?

How Long Should It Take For My Marketing To Work?

How Long Should It Take For My Marketing To Work?

By John Jantsch

I get the question posed in the title of this post often so I have two questions myself to preface the answer – How long do you plan to be in business? and, How long does it take to build a really high quality home?

See, the problem with this question is it is based in the “marketing idea of the week” syndrome that pervades all too many small businesses. I know you need customers, I know you need more business, but marketing is not an event, it’s a business long practice.

If you are just starting out or focusing on growth then you should take the time and effort to build the necessary foundation of an ideal target client and core message of difference. Then you can put in motion an increasing series of lead generation tactics to spread that core message.

Done properly, it is likely going to take six months to a year for you to see the kind of long term momentum that you want. The kind of momentum that has people talking about you and commenting that they see you everywhere. Marketing is a living and evolving system.

If your are a business owner the message is think long term, build the system and work the system. If you are a small business coach or consultant the message is set the proper expectations with your clients.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND


Empowering Women To Write Their Own Story
Marketing Podcast with Jess Ekstrom In this episode of the Duct Tape Marketing Podcast, I interview Jess Ekstrom. Jess is on a mission to help women tell and sell stories through writing and speaking. She’s also the creator of an organization called Headbands of Hope. Jess has also written a book called — Chasing the […]
Transformative Insights From Top Business Minds And Thought Leaders
The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here! About the episode: In this episode of […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Get the 7 Step guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • Why strategy must come before tactics
  • Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system

Or simply text the word DUCTTAPE to 66866