When and How to Sell Your Business

When and How to Sell Your Business

When and How to Sell Your Business

By John Jantsch

Marketing Podcast with Chad Peterson
Podcast Transcript

Chad Peterson headshot

Today’s guest on the Duct Tape Marketing Podcast is business broker, owner of Peterson Acquisitions, and fellow Kansas City business owner Chad Peterson.

Peterson has helped countless owners get the best deal when exiting their businesses. He believes that if you spent years building your business, you deserve to reap the rewards when it comes time to sell.

He has a strong track record and a 90 percent closing rate, which is far above the national average of 11 to 25 percent. And he was recently featured in BloggerLocal’s list of the Top 10 Best Business Brokers for Selling Your Company.

In this episode, Peterson walks business owners through everything they need to know when they start thinking about selling. From settling on a fair valuation to approaching the right kind of buyers to their responsibilities and obligations to the company once it’s been sold, Peterson knows all of the ins and outs of brokering a successful deal.

Questions I ask Chad Peterson:

  • Should everybody who starts a company have the goal of selling it?
  • What are the nuts and bolts to valuing a business?
  • Should owners start courting potential buyers before they’re ready to sell?

What you’ll learn if you give a listen:

  • The difference between a managerial and an entrepreneurial mindset.
  • Why you should use passion as your barometer for deciding when to sell.
  • Why the three Ms can cause issues in your business and make it harder to sell.

Key takeaways from the episode and more about Chad Peterson:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by SEMrush.

SEMrush is our go-to SEO tool for everything from tracking position and ranking to doing audits to getting new ideas for generating organic traffic. They have all the important tools you need for paid traffic, social media, PR, and SEO. Check it out at SEMrush.com/partner/ducttapemarketing.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

"This training from Duct Tape Marketing has exceeded my expectations and I couldn't be happier" ~ Brooke Patterson, VanderMedia


Podcast
How to Outsource Small Business Work
Apple Podcasts | Android | RSSMarketing Podcast with Nathan Hirsch In this episode of the Duct Tape Marketing Podcast, I interview Nathan Hirsch, co-founder of OutscourceSchool. Nathan started off selling textbooks his my dorm room before discovering Amazon. Then scaled a 25 million dollar Amazon business selling toys and baby products, but always struggled […]
Podcast
How to Build a Business as an Introvert
Apple Podcasts | Android | RSSMarketing Podcast with Kim Beasley In this episode of the Duct Tape Marketing Podcast, I interview Kim Beasley. Early in life, Kim believed that making a difference in the lives of others was very important. Even when she experienced hardships in her life, she determined that these hardships wouldn’t […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

close

Get the guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • check
    Why strategy must come before tactics
  • check
    Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system