Growing Your Business With Integrity and Kindness
In this episode of the Duct Tape Marketing Podcast, I interview Sarah Santacroce. She’s setting out to change the marketing paradigm. For 12 years, she was running a successful LinkedIn consulting business, which inspired a great deal of the work that goes then into the gentle marketing revolution. We’re talking about her new book: The Gentle Marketing Revolution.
Questions I ask Sarah Santacroce:
- What are some of your favorite ways that marketing is broken?
- Some people fall prey to copying what they see. A perfect example – you had a LinkedIn consulting business, and I get 10-12 pitches a day that are very similar on LinkedIn. So what do you say to the person who falls prey to that very idea?
- People are often afraid of their marketing not being effective without using the things that become really popular – how do you get past this?
- What’s the framework for gentle marketing?
- Are we just trying to say be more human or is it really more about being empathetic in your marketing as well?
- How does the process work for launching your book via Kickstarter?
- Since you have the word revolution in the title of your book, what are your continued plans for turning this into a movement?
More About Sarah Santacroce:
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