Graffiti, a simple Facebook application that allows users to add quick, or in some cases elaborate, drawings on Facebook profiles and walls has been an absolute overnight success as far as applications go.
The tool gives people a fun way to communicate and offers a lesson for marketers. How can you find and create new ways to energize the ways that your clients and prospect communicate and interact with your brand and each other.
I did a quick, in the field, Duct Tape Marketing interview with Mark Kantor, co-creator of the program at the Conversational Marketing Summit in San Francisco this week. Click the player below to listen