Marketing Podcast with Mike Blumenthal
If you run a business that relies on local customers then you’ve probably come to the conclusion that being found online – even though a purchase may be made offline – is paramount to your success.
All the sales expertise, brilliant product demos and awesome packaging won’t amount to much if you’re not actually in the game.
As consumers, we’ve created and adopted all manner of ways to filter out unwanted sales messages, even those we may actually need to hear.
The key then for local businesses is to do everything in their power to show up early in the buyer’s journey by placing great emphasis on things that will help you show up in the search engines – particularly in Google Maps and on mobile devices.
This includes doing things like creating local content, focusing on reviews and making sure your listings in directories are accurate and up to date.
My guest for this week’s episode of the Duct Tape Marketing Podcast is Mike Blumenthal, one of the North America’s leading Google local search experts and creator of the Understanding Google Places and Local Search blog.
Questions I ask Mike:
- Why is Google search so important for local business owners?
- How do you get into the Google Local 5,7,3 pack?
- What is the difference between local and organic ranking?
What you’ll learn if you give a listen:
- Why it is so critical to make sure all of your business information must be accurate and up-to-date
- How reviews help your local search rankings
- How social media and offline marketing helps search results