Generating Leads with Slides

Generating Leads with Slides

Generating Leads with Slides

By John Jantsch

This week, one of my favorite content sharing sites introduced a new way to generate leads.

I’ve long been a fan of the social media sharing site Slideshare. Slideshare allows you to upload presentations, much like YouTube videos, and then have them converted to flash movies that can be viewed on line and embedded into web and blog pages.

The site has grown significantly over the last few years and is also a great place to get some really good and really bad examples of PowerPoint use. Presentation owners can enable all manner of viewing, sharing, and downloading or choose to keep the files for private viewing only.

Slideshare has added a new feature, called LeadShare, that looks very worthy of some testing. Now when you upload your slides you can set-up a LeadShare campaign that allows you to embed a form in your presentations and capture leads of viewers. These LeadShare campaigns can be embedded on other sites too. You have a lot of control over the form and even when in your presentation your prospective lead sees the form.

The “white paper as lead” approach that employs a similar capture method has been around for a long time and companies that engage white paper lead generation organizations can pay as much as $100 per lead. The LeadShare system, giving you access to over 2 million visitors a day, can generate leads for as little as $1 a lead.

The jury is still out as to whether this format will prove effective at generating leads, but I think it’s something you could test very easily.


Why Storytelling Can Help Your Business’ Bottom Line
When you’re thinking about how to promote your business, it can be tempting to focus solely on your products and services. After all, when you boil any business down to its most essential element it is about getting consumers to purchase the product or service that’s being offered. But how you reach the end goal […]
Why Behavior Scoring is the Missing Ingredient in Your Marketing Approach
With inbound marketing becoming ever more popular in recent years, a marketer might be tempted to think broad when it comes to their approach. After all, when anyone can happen upon your brand, it means that anyone’s a potential customer, right? That’s not quite true. In fact, the number of leads that actually become customers […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Looking to get your business higher search rankings, more exposure, and more leads?  This Local SEO Playbook will help

Focus on these five elements and you can expect great results from local search.

x