How to Reliably Generate Big Ideas For Your Business [Podcast]

How To Reliably Generate Big Ideas for Your Business

How To Reliably Generate Big Ideas for Your Business

By John Jantsch

How to Reliably Generate Big Ideas for Your Business

Marketing Podcast with Mike Brown
Podcast Transcript

Mike BrownMy guest this week on the podcast is Mike Brown, an author and strategist who specializes in operationalizing design thinking. His new book, Idea Magnets, helps dynamic leaders to cultivate big ideas and create innovative success.

Brown is also the founder of The BrainzoomingTM Group, where his customized, collaborative approach to strategy, branding, and innovation resonates both with large companies such as Farmers Insurance and American Greetings, as well as with solopreneurs, small businesses, and nonprofits.

Through his writing and speaking, Mike connects hundreds of thousands of people globally with the Brainzooming approach for strategic planning, branding, and innovation.

On today’s episode, I talk with Brown about how to inspire creative thinking predictably, whether you’re running a big company or are a solopreneur.

Questions I ask Mike Brown:

  • What’s the difference between being creative and having a creative process?
  • How do you build a team that has all of the attributes to generate great ideas?
  • What does it mean to apply the concept of servant leadership in your business?

What you’ll learn if you give a listen:

  • Why finding people that are passionate about the work at hand is more important than focusing on title or seniority.
  • What the idea magnet concept means for small business owners or solopreneurs.
  • How to use targeted questions to get the results you want.

Key takeaways from the episode and more about Mike Brown:

Like this show? Click on over and give us a review on iTunes, please!

Asana logoThis episode of the Duct Tape Marketing Podcast is brought to you by Asana! Asana is a work management tool to keep your entire team on track. The Duct Tape team relies on Asana to unify communication, assign and delegate tasks, and manage deliverables for everything from individual meetings to big client projects.

To help support the show, Asana is offering our listeners an exclusive deal. You can get a free, 30-day trial. Just go to asana.com/ducttape.

Order your copy of
The Self-Reliant Entrepreneur

by John Jantsch

“A book that deserves a spot in every entrepreneur’s morning routine.”
—Ryan Holiday, #1 Bestselling Author of The Daily Stoic and The Obstacle is the Way


Podcast
When and How to Sell Your Business
Marketing Podcast with Chad Peterson Podcast Transcript Today’s guest on the Duct Tape Marketing Podcast is business broker, owner of Peterson Acquisitions, and fellow Kansas City business owner Chad Peterson. Peterson has helped countless owners get the best deal when exiting their businesses. He believes that if you spent years building your business, you deserve […]
Podcast
Investing in Small Businesses to Do Good for the Community
Marketing Podcast with Amanda Brinkman Podcast Transcript On this episode of the Duct Tape Marketing Podcast, I visit with Amanda Brinkman. She is the Chief Brand and Communications Officer at Deluxe and the host of the hit series, Small Business Revolution Main Street. Brinkman began her career at leading creative agencies, working with brands like […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

close

Get the guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • check
    Why strategy must come before tactics
  • check
    Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system