Why Facebook Advertising Is Great for Every Industry

Why Facebook Advertising Is Great for Every Industry

Why Facebook Advertising Is Great for Every Industry

By John Jantsch

AdrienneRichardsonMarketing Podcast with Adrienne Richardson

Facebook advertising is very hot right now and that’s because if used correctly it is one of the most effective small business lead generation channels going.

But here’s the  catch – just like every form of lead generation – if you don’t optimize conversion all the traffic in the world won’t do much but burn up your budget.

Oh, and here’s another key, just because it’s easy to set up and run an ad on Facebook doesn’t mean you should skip the care and thought that must go into any form of advertising.

There’s no question that Facebook is a no brainer for certain industries, but let’s face it – today everyone is on Facebook and targeting tools built into the platform can help you find your target market no matter how large or small.

My guest for today’s episode of the Duct Tape Marketing Podcast is Adrienne Richardson, marketing and advertising consultant and Facebook marketing guru. We discuss Facebook advertising and how it can apply to any business or marketing strategy.

Richardson and I discuss several case studies during the call including several B2B marketers.

Questions I ask Adrienne:

  • Are there any industries for which Facebook advertising doesn’t work?
  • Where do people go wrong with Facebook advertising?
  • Does Facebook work for B2B Businesses?

What you’ll learn if you give a listen:

  • Why you have to plan when you advertise on Facebook
  • Why the lead conversion process is as important as the ad itself
  • How to get started with Facebook advertising

Podcast
What Local Businesses Need to Know About the State of Local SEO
Marketing Podcast with Neil Crist Podcast Transcript Today on the podcast, I speak with Neil Crist, VP Product & Engineering at Moz. Moz is the leading industry expert on everything SEO, and in his role there, Crist leads the product and engineering teams in the creation of Moz’s portfolio of SaaS products. On today’s episode, […]
Podcast
Why Your Site Must Switch to HTTPS (And How to Do It)
Marketing Podcast with John Jantsch on HTTPS Every website in the world is carried across a protocol known as HTTP. Recently, though, we’ve seen more and more websites switching over to HTTPS, which is the secure version of that same protocol. A site that is carried on HTTPS is encrypted, meaning that all of the […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x