Focus on Existing Assets to Generate Better Marketing Results
My guest this week on the Duct Tape Marketing Podcast is Louis Gudema. He is the founder and president of Revenue & Associates and the author of the book Bullseye Marketing: How to Grow Your Business Faster.
A serial entrepreneur, Gudema’s previous venture was the internet marketing company Magic Hour Communications, which he grew to one of the top companies in the national Web SaaS market before selling the agency in 2009.
Gudema has worked with numerous companies to create sales and marketing wins, including IBM, Philips Healthcare, Genzyme Genetics, Avid Technology, The Boston Globe, Stonyfield, Houghton Mifflin, and the University of Miami.
Today, we discuss the marketing strategies he outlines in the book and the best way to harness existing assets to create marketing successes.
Questions I ask Louis Gudema:
- How can business owners better market to their existing customer base?
- What effect does the sales approach have on growth?
- How do businesses use analytics and data to make better decisions?
What you’ll learn if you give a listen:
- What you can learn about marketing from software companies.
- Why the customer is at the center of the marketing bullseye.
- How you can better use your existing assets to improve your marketing approach.
Key takeaways from the episode and more about Louis Gudema:
- Learn more about Louis Gudema
- Learn more about Revenue & Associates
- Order a copy of Bullseye Marketing
- Read his blog
- Connect on LinkedIn
- Follow on Twitter
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