Marketing Podcast with John Jantsch
In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show covering some ideas that are from my upcoming book, The Ultimate Marketing Engine.
What if instead of simply selling your products and services to customers you began to think about the ultimate transformation your customers are seeking? Then, you go to work on designing what I’m calling a Customer Success Track that maps out this transformation from where your customers are now to where they want to be. In this episode, I outline how to create a Customer Success Track for your customers.
Topics I Cover:
- [0:54] Why you should sell the ultimate transformation instead of merely a product or service
- [1:18] Thinking about our customers as members versus just a transaction
- [3:13] What a customer success track is
- [4:28] The five questions that are key to building the customer success track
- [12:59] Where to find the free companion course that goes along with The Ultimate Marketing Engine
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