Creating Shareable Content for Your Business [Podcast]

Creating Shareable Content for Your Business

Creating Shareable Content for Your Business

By John Jantsch

Marketing Podcast with Tim Staples
Podcast Transcript

Tim Staples headshotToday on the Duct Tape Marketing Podcast, I chat with Tim Staples, CEO of Shareability and co-author of Break Through the Noise: The 9 Rules to Capture Global Attention.

Staples has developed a reputation in the marketing industry for being a creator of viral content. In the past few years, several of his video campaigns have amassed more than five billion views, and 35 of them have landed on the first page of YouTube.

In his book and on this episode of the podcast, Staples discusses what he’s learned about creating shareable content. It’s not just for big, multinational brands. Even small businesses can learn to create content that resonates with their audience and inspires them to share with their friends. It’s the creation of this kind of content that can drive growth for your business.

Questions I ask Tim Staples:

  • What’s the noise we need to break through?
  • Is there a risk in trying to do something that grabs attention but doesn’t have much to do with your brand?
  • Is there a process to start analyzing where your opportunities are to break through the noise?

What you’ll learn if you give a listen:

  • How to create content that is worthy of a share.
  • Which are the most positive, proactive emotions that can drive your audience to share content.
  • The role that demographics play in what people find to be share-worthy, and how sharing is different across generations.

Key takeaways from the episode and more about Tim Staples:

Like this show? Click on over and give us a review on iTunes, please!

Klaviyo logo

This episode of the Duct Tape Marketing Podcast is brought to you by Klaviyo. If you’re looking to grow your business there is only one way: by building real, quality customer relationships. That’s where Klaviyo comes in.

Klaviyo helps you build meaningful relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.

What’s their secret? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep momentum going year-round. Just head on over to klaviyo.com/beyondbf.

Order your copy of
The Self-Reliant Entrepreneur

by John Jantsch

“A book that deserves a spot in every entrepreneur’s morning routine.”
—Ryan Holiday, #1 Bestselling Author of The Daily Stoic and The Obstacle is the Way


Podcast
Using Personalized Video to Build Relationships
Marketing Podcast with Ethan Beute Podcast Transcript Today on the Duct Tape Marketing Podcast, I sit down with Ethan Beute, Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and co-author of Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience. I’ve been talking about the value of one-to-one video for a […]
Podcast
Building Stronger Connections with Colleagues and Clients
Marketing Podcast with Melanie Katzman Podcast Transcript Today on the Duct Tape Marketing Podcast, I sit down with Dr. Melanie Katzman, founder of Katzman Consulting and the author of Connect First: 52 Simple Ways to Ignite Success, Meaning, and Joy at Work. Dr. Katzman is both a clinical psychologist and a business consultant, and she’s always […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

close

Get the guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • check
    Why strategy must come before tactics
  • check
    Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system