How to Take Your Business from Distinct to Iconic [Podcast]

How to Take Your Business from Distinct to Iconic

How to Take Your Business from Distinct to Iconic

By John Jantsch

Marketing Podcast with Scott McKain
Podcast Transcript

Scott McKain headshot

Today on the Duct Tape Marketing Podcast, I chat with speaker, author, and marketing expert Scott McKain. McKain is the author of several books, including his latest, Iconic: How Organizations and Leaders Attain, Sustain, and Regain The Ultimate Level of Distinction.

As the founder of a consulting and training company that explores the role of customer experience in boosting client retention (and revenue), who has worked with global brands like BMW, Bank of America, United Airlines, and Hilton Hotels, McKain understands what it takes to create a brand that stands out from the crowd.

On today’s podcast, he shares some of the steps business owners and leaders can take to create an iconic brand. It doesn’t matter if yours is a nationally-known business or a small local shop, the same principles apply to create a brand that your customers talk about and are excited to do business with again and again.

Questions I ask Scott McKain:

  • What is an iconic organization?
  • Can a small, local business become iconic?
  • How can we stop selling to become distinct?

What you’ll learn if you give a listen:

  • Why different isn’t necessarily better, and what you should aim for instead.
  • What are the four cornerstones of distinction for any business.
  • Why you should focus on finding negative information about your brand.

Key takeaways from the episode and more about Scott McKain:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Intercom. Intercom is the only business messenger that starts with real-time chat, then keeps growing your business with conversational bots and guided product tours.

Intercom’s mission is to help you provide simple, quick, and friendly service for your customers. When you can give your customers the one thing they’re looking for, you’ll generate amazing results for your business.

Want to learn more and take advantage of a 14-day free trial? Just go to

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

"This training from Duct Tape Marketing has exceeded my expectations and I couldn't be happier" ~ Brooke Patterson, VanderMedia

How to Outsource Small Business Work
Apple Podcasts | Android | RSSMarketing Podcast with Nathan Hirsch In this episode of the Duct Tape Marketing Podcast, I interview Nathan Hirsch, co-founder of OutscourceSchool. Nathan started off selling textbooks his my dorm room before discovering Amazon. Then scaled a 25 million dollar Amazon business selling toys and baby products, but always struggled […]
How to Build a Business as an Introvert
Apple Podcasts | Android | RSSMarketing Podcast with Kim Beasley In this episode of the Duct Tape Marketing Podcast, I interview Kim Beasley. Early in life, Kim believed that making a difference in the lives of others was very important. Even when she experienced hardships in her life, she determined that these hardships wouldn’t […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.


Get the guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • check
    Why strategy must come before tactics
  • check
    Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system