How to Get the World Talking About Your Brand [Podcast]

How to Get the World Talking About Your Brand

How to Get the World Talking About Your Brand

By John Jantsch

How to Get the World Talking About Your Brand

Marketing Podcast with Jay Baer
Podcast Transcript

Jay BaerMy guest this week on the Duct Tape Marketing Podcast is Jay Baer. He is the founder of Convince & Convert, a digital strategy consulting firm and a New York Times best-selling author of six books.

Baer is also a highly sought-after emcee and keynote speaker, an entrepreneur and founder of five multi-million dollar businesses, and has served as an advisor to more than 700 companies and organizations, including Caterpillar, Nike, and The United Nations.

He is a go-to source for various national media outlets including NPR, USA Today, TIME, and Real Simple.

On today’s episode, we discuss his latest book with co-author Daniel Lemin, Talk Triggers, which provides brands with a guide on how to create an effective word-of-mouth strategy for their business.

Questions I ask Jay Baer:

  • What is a talk trigger?
  • What are the five types of talk triggers?
  • How should a talk trigger relate to a company’s brand?

What you’ll learn if you give a listen:

  • What elements are essential to creating an effective talk trigger.
  • Why the best way to grow your business is to let your customers do it for you.
  • How to use more traditional forms of marketing to remind people of your talk trigger.

Key takeaways from the episode and more about Jay Baer:

Like this show? Click on over and give us a review on iTunes, please!

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

"This training from Duct Tape Marketing has exceeded my expectations and I couldn't be happier" ~ Brooke Patterson, VanderMedia


Podcast
How to Communicate Your Brand Story with Simple Marketing
Apple Podcasts | Android | RSSMarketing Podcast with Donald Miller In this episode of the Duct Tape Marketing Podcast, I interview Donald Miller, the CEO of StoryBrand. At StoryBrand every year Don helps more than 3,000 business leaders clarify their brand message. Combined, Don’s books have spent more than a year on the New [...]
Podcast
How to Get Started in Influencer Marketing
In this episode of the Duct Tape Marketing Podcast, I interview Chuck Swoboda, author, speaker, podcast host, and the Innovator-in-Residence at Marquette University.

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

close

Get the guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • check
    Why strategy must come before tactics
  • check
    Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system