The Rules of Effective Copywriting

The Rules of Effective Copywriting

The Rules of Effective Copywriting

By John Jantsch

Marketing Podcast with Joanna Wiebe

I’m back at it again with another episode featuring a copywriter who just happens to think that effective storytelling is effective copywriting.

joanna-wiebeMy guest for this week’s episode of the Duct Tape Marketing Podcast is Joanna Wiebe. Wiebe is co-founder of Copy Hackers, a website dedicated to helping marketers boost website and email conversion rates. She is also co-founder of Airstory, where she helps writers write better and faster.  She and I talk about the art of copywriting and how it can be used to increase engagement.

Wiebe is the original conversion copywriter. She helps startups use their words so people fall in love with them, flood them in cash, and tell all their friends about them. Wiebe can be found speaking at numerous conferences, helping top businesses optimize their copy and working with researchers to test “wild ‘n’ crazy ideas.”

Questions I ask Joanna Wiebe:

  • Has the art of copywriting changed in the last decade?
  • How do you make email more engaging?
  • What is Airstory?

What you’ll learn if you give a listen:

  • How to effectively use copy to generate results
  • How storytelling can improve conversion
  • Why testing and targeting are the keys to success

Learn more about Joanna Wiebe and Copy Hackers here. To learn more about Airstory, click here.

This week’s episode of the Duct Tape Marketing podcast is brought to you by magicJack for BUSINESS, trusted by a quarter million small businesses. Reliable phone service at an incredible price: plans from just $14.99/month per line – flat. Get two months FREE service when you sign up at magicjackforbusiness.com/ducttape. The first 100 listeners will receive a FREE IP phone for every line (each an $85 value)!


Podcast
Weekend Favs December 3
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
Podcast
Finding Success and Happiness as a Company of One
Marketing Podcast with Paul Jarvis Podcast Transcript This week, my guest on the Duct Tape Marketing podcast is Paul Jarvis. A writer and designer, Jarvis has worked with companies like Mercedes-Benz and Microsoft, sports giants like Shaquille O’Neal, and entrepreneurs like Marie Forleo. He also teaches a number of online courses; writes his weekly newsletter, […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x