I Know You Are Tired of Hearing About Content, But . . .

I Know You Are Tired of Hearing About Content, But . . .

I Know You Are Tired of Hearing About Content, But . . .

By John Jantsch

Podcast Banner Template (12)

Marketing Podcast with Rachel Parker

Content, content, content – are you sick of it yet? The problem is that the need for strategic content is not going away anytime soon. The good news is that if you understand the strategic part of content creation and amplification, you won’t need to produce as much.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Rachel Parker, CEO of Resonance Content Marketing. She is also the author of The Content Marketing Coach: Everything you need to get in the game … and win! Rachel and I discuss the best strategies and tactics involved in producing high-quality content.

Rachel knows all about content marketing. Throughout her 15-year marketing career, she’s developed a distinct talent for being able to communicate in the voice of the client. Rachel has helped well-known brands to connect with their customers.

Questions I ask Rachel Parker:

  • What exactly is content? And what are some suggested approaches for small business owners, or someone that just doesn’t have a lot of time, to produce quality content in a timely manner?
  • How do you make content the voice of strategy, versus just another tactic?
  • Do you have tips for creating content that people really want to share?

What you’ll learn if you give a listen:

  • Why a blog or frequent publishing is essential for any business
  • How to really identify with your audience and, in turn, produce content specific to their needs
  • What constitutes a good marketing strategy and how it effects your sales funnel

Learn more about Rachel Parker and Resonance Content Marketing by visiting resonancecontent.com. You can reserve your copy of her latest book, The Content Marketing Coach, here.

This week’s Duct Tape Marketing Podcast is brought to you by Alignable!
Alignable is the network exclusively for business owners to network with each other, generate referrals and co-promotions together. Connect with fellow business owners nearby in your community today! 

Podcast
Managing an Expanding Business, With Your Mission Guiding the Way
Marketing Podcast with Matt Scanlon Podcast Transcript This week on the Duct Tape Marketing podcast, I sit down with Matt Scanlon, owner of The Hill KC in Kansas City. Formerly known as CrossFit Memorial Hill, the business began as a CrossFit gym. Once Scanlon began running the gym, he started to notice other ways to serve […]
Podcast
Why It’s Time to Embrace a Real CRM Tool for Your Business
Using a spreadsheet or index cards to manage your clients may make sense when you’re first starting out: there aren’t that many to keep track of, and the clients you do have don’t have a long history with your business. However, as time goes on, your client list grows, your track record with existing clients […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x