Best Tools for Content Creation

My Content Creation Toolbox

My Content Creation Toolbox

By John Jantsch

This month’s theme here at Duct Tape Marketing is writing – you might enjoy these two posts if you have read them yet – 7 Things I Did Not Know About Writing Before I Started and How I Write and How I Decide What To Write

photo credit: erin m via photopin cc

photo credit: erin m via photopin cc

Essentially, from a marketer’s point of view, writing is about producing content for the purpose of turning interest to purchase. In that pursuit there are many forms of content that come into play. Content that must create awareness, trust, education, engagement and conversion and, in many cases, take the form of written word, spoken word, pictures, video, graphics and even visual representation of otherwise dry data.

Because I get asked lots I thought I would share the tools I use to turn out content in various forms. (Feel free to add to the list below!)

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5 Ways to Save Time on Content Creation
Content creation, when done correctly, takes time. But you’re a busy entrepreneur with a lot on your plate. Surely, there is a way to get more efficient about the content creation process. The good news is: there is! There are ways to streamline the process and save time, while still creating meaningful content that will […]
How to Stand Out From Content Clutter
The internet is filled with a staggering amount of content. A Google search can turn up tens of millions of results for a single query in seconds. So you’re an expert in your field, and you’re diligently creating content each week. But what is going to give you the edge up on all of the […]

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