Best Tools for Content Creation

My Content Creation Toolbox

My Content Creation Toolbox

By John Jantsch

This month’s theme here at Duct Tape Marketing is writing – you might enjoy these two posts if you have read them yet – 7 Things I Did Not Know About Writing Before I Started and How I Write and How I Decide What To Write

photo credit: erin m via photopin cc

photo credit: erin m via photopin cc

Essentially, from a marketer’s point of view, writing is about producing content for the purpose of turning interest to purchase. In that pursuit there are many forms of content that come into play. Content that must create awareness, trust, education, engagement and conversion and, in many cases, take the form of written word, spoken word, pictures, video, graphics and even visual representation of otherwise dry data.

Because I get asked lots I thought I would share the tools I use to turn out content in various forms. (Feel free to add to the list below!)

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A Small Business Guide to Paid Content
If you’re a small business out in the world today, it can feel like your competition is everywhere. The ubiquity of the internet means that anyone, anywhere, can turn to any provider to get the goods or services they need. In an environment like that, what can you possibly do to stand out from the […]
The Value of Discoverable, Shareable, and Useful Content
Marketing Podcast with John Jantsch About Creating Useful Content There’s no way around it, there are a lot of marketing channels today. I’m counting eighteen as of now (which can obviously change very quickly). When I started my business we had six or seven ways to reach our prospects and customers. A lot has changed. […]

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