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How to build or scale a marketing consulting firm without adding overhead
Are you a marketing consultant, marketing service provider offering SEO or web design – or are you a marketing professional who would like to launch a business serving small business owners?
We are not only marketing consultants we mentor and train marketing consultants and have built a global network of coaches, consultants and agencies who collaborate and support each other in the quest to serve the small business community.
We can meet you where you are – need help getting leads? Need help scaling your business processes?
Below are the 7 essential elements for building, growing, and scaling a marketing consulting practice or agency.
❶
Develop a Core Point of Difference Message
Marketing consultants are everywhere today. And that doesn’t even account for the 3rd parties selling bits and pieces of the marketing puzzle. It’s more important than ever that you are able to change the conversation about marketing consulting and make your competitors irrelevant.
We’ll help you create a core message by:
- Teaching you our proprietary method for developing marketing strategy
- Give you a proven point of difference contained in our system
- Allowing you to white label many of our tools and templates
❷
Add Pre-built Done for You Packages
Selling marketing services is a lot like selling air. If you make your offerings more product-like your customers will have something tangible to grab onto. Putting a plan in place to turn your services into done for you packages is how you further distance the competition but it also makes it so much easier to sell long-term retainer engagements.
To speed up the process of turning your services to packages we’ll:
- Give you access to our already built packages
- Connect you with providers who can help implement yourpackages
- Provide you with sales tools to help present your packages
❸
Use a Proven Marketing System with a Proven Methodology
No matter how you look at it, effective marketing is a system. There is a systematic way to come up with a predictable path for growing a business. But, when it comes to consulting, the real money is in also perfecting your methodology for how you attract, educate, onboard, and communicate with clients.
To help you easily work with more clients we’ll:
- Give you access to all of our new client tools
- Teach you a proven method for onboarding new clients
- Show you how to retain clients for years
❹
Use Established Blueprints to Generate Leads
Content is no longer a tactic, it’s the voice of strategy. The use of high quality, education-based content is a key ingredient in creating awareness. But, your expertise also depends on people hearing your speak, seeing your opinion in print, viewing you as a thought leader.
To help you generate more high-quality leads we’ll:
- Teach you our Speaking for Leads module
- Give you access to full content and follow up funnel
- Show you how to attract strategic marketing partners
❺
Get Paid to Convert Highly Motivated Leads
Nothing is more frustrating than spending time and effort prepping an unpaid consulting pitch for a prospect who isn’t investing in solving their marketing problems. Creating tools like marketing checkups and evaluations can attract leads, but nothing attracts “ideal” leads like a paid evaluation or audit.
To help you work only with highly qualified leads we’ll:
- Teach you our Total OnlinePresence Audit method
- Give you the tools you need to conduct your own paid audits
- Provide one on one guidance when you are working with a prospect
❻
Access a Deep and Established Team of Partners
You can’t be an expert in everything – in fact, you shouldn’t try.You are the orchestrater. You develop the strategies and plans but then you bring a fully integrated team of providers to the table to execute the plan.That’s what your clients want.
To help build your partner network we’ll:
- Invite you to share in the discounts we have with tool providers
- Give you access to our vetted service providers
- Grant you access to our live and online network events
❼
Tap into Documented Systems and Tools for Delegation
Once you have clients and are clicking on all cylinders you might want to do more. But, this is where you discover you can’t do it all. You must put the systems in place that allow you to delegate even the most important aspects of your business.
To help you scale we’ll:
- Provide you with access to templates, tools, and systems
- Teach you our proven account management structure
- Provide you with ongoing and updated systems on the fly
The real beauty of a proven marketing system is that it can expand and mature just as your practice expands and matures.
Are you a marketing consultant, marketing service provider offering SEO or web design – or are you a marketing professional who would like to launch a business serving small business owners?
We are not only marketing consultants we mentor and train marketing consultants and have built a global network of coaches, consultants and agencies who collaborate and support each other in the quest to serve the small business community.
We can meet you where you are – need help getting leads? Need help scaling your business processes?
Below are the 7 essential elements of an effective local marketing system
Develop a Core Point of Difference Message
❶
Marketing consultants are everywhere today. And that doesn’t even account for the 3rd parties selling bits and pieces of the marketing puzzle. It’s more important than ever that you are able to change the conversation about marketing consulting and make your competitors irrelevant.
We’ll help you create a core message by:
- Teaching you our proprietary method for developing marketing strategy
- Give you a proven point of difference contained in our system
- Allowing you to white label many of our tools and templates
Add Pre-built Done for You Packages
❷
Selling marketing services is a lot like selling air. If youmake your offerings more product-like your customers will have somethingtangible to grab onto. Putting a plan in place to turn your services into donefor you packages is how you further distance the competition but it also makesit so much easier to sell long-term retainer engagements.
To speed up the process of turning your services to packages we’ll:
- Give you access to our already built packages
- Connect you with providers who can help implement yourpackages
- Provide you with sales tools to help present your packages
Use a Proven Marketing System with a Proven Methodology
❸
No matter how you look at it, effective marketing is a system. There is a systematic way to come up with a predictable path for growing a business. But, when it comes to consulting, the real money is in also perfecting your methodology for how you attract, educate, onboard, and communicate with clients.
To help you easily work with more clients we’ll:
- Give you access to all of our new client tools
- Teach you a proven method for onboarding new clients
- Show you how to retain clients for years
❹
Use Established Blueprints to Generate Leads
Content is no longer a tactic, it’s the voice of strategy. The use of high quality, education-based content is a key ingredient in creating awareness. But, your expertise also depends on people hearing your speak, seeing your opinion in print, viewing you as a thought leader.
To help you generate more high-quality leads we’ll:
- Teach you our Speaking for Leads module
- Give you access to full content and follow up funnel
- Show you how to attract strategic marketing partners
❺
Get Paid to Convert Highly Motivated Leads
Nothing is more frustrating than spending time and effort prepping an unpaid consulting pitch for a prospect who isn’t investing in solving their marketing problems. Creating tools like marketing checkups and evaluations can attract leads, but nothing attracts “ideal” leads like a paid evaluation or audit.
To help you work only with highly qualified leads we’ll:
- Teach you our Total OnlinePresence Audit method
- Give you the tools you need to conduct your own paid audits
- Provide one on one guidance when you are working with a prospect
❻
Access a Deep and Established Team of Partners
You can’t be an expert in everything – in fact, you shouldn’t try.You are the orchestrater. You develop the strategies and plans but then you bring a fully integrated team of providers to the table to execute the plan.That’s what your clients want.
To help build your partner network we’ll:
- Invite you to share in the discounts we have with tool providers
- Give you access to our vetted service providers
- Grant you access to our live and online network events
❼
Tap into Documented Systems and Tools for Delegation
Once you have clients and are clicking on all cylinders you might want to do more. But, this is where you discover you can’t do it all. You must put the systems in place that allow you to delegate even the most important aspects of your business.
To help you scale we’ll:
- Provide you with access to templates, tools, and systems
- Teach you our proven account management structure
- Provide you with ongoing and updated systems on the fly
The real beauty of a proven marketing system is that it can expand and mature just as your business expands and matures.
Are you a marketing consultant, marketing service provider offering SEO or web design – or are you a marketing professional who would like to launch a business serving small business owners?
We are not only marketing consultants we mentor and train marketing consultants and have built a global network of coaches, consultants and agencies who collaborate and support each other in the quest to serve the small business community.
We can meet you where you are – need help getting leads? Need help scaling your business processes?
Below are the 7 essential elements of an effective local marketing system
Develop a Core Point of Difference Message
❶
Marketing consultants are everywhere today. And that doesn’t even account for the 3rd parties selling bits and pieces of the marketing puzzle. It’s more important than ever that you are able to change the conversation about marketing consulting and make your competitors irrelevant.
We’ll help you create a core message by:
- Teaching you our proprietary method for developing marketing strategy
- Give you a proven point of difference contained in our system
- Allowing you to white label many of our tools and templates
Add Pre-built Done for You Packages
❷
Selling marketing services is a lot like selling air. If youmake your offerings more product-like your customers will have somethingtangible to grab onto. Putting a plan in place to turn your services into donefor you packages is how you further distance the competition but it also makesit so much easier to sell long-term retainer engagements.
To speed up the process of turning your services to packages we’ll:
- Give you access to our already built packages
- Connect you with providers who can help implement yourpackages
- Provide you with sales tools to help present your packages
Use a Proven Marketing System with a Proven Methodology
❸
No matter how you look at it, effective marketing is a system. There is a systematic way to come up with a predictable path for growing a business. But, when it comes to consulting, the real money is in also perfecting your methodology for how you attract, educate, onboard, and communicate with clients.
To help you easily work with more clients we’ll:
- Give you access to all of our new client tools
- Teach you a proven method for onboarding new clients
- Show you how to retain clients for years
❹
Use Established Blueprints to Generate Leads
Content is no longer a tactic, it’s the voice of strategy. The use of high quality, education-based content is a key ingredient in creating awareness. But, your expertise also depends on people hearing your speak, seeing your opinion in print, viewing you as a thought leader.
To help you generate more high-quality leads we’ll:
- Teach you our Speaking for Leads module
- Give you access to full content and follow up funnel
- Show you how to attract strategic marketing partners
❺
Get Paid to Convert Highly Motivated Leads
Nothing is more frustrating than spending time and effort prepping an unpaid consulting pitch for a prospect who isn’t investing in solving their marketing problems. Creating tools like marketing checkups and evaluations can attract leads, but nothing attracts “ideal” leads like a paid evaluation or audit.
To help you work only with highly qualified leads we’ll:
- Teach you our Total OnlinePresence Audit method
- Give you the tools you need to conduct your own paid audits
- Provide one on one guidance when you are working with a prospect
❻
Access a Deep and Established Team of Partners
You can’t be an expert in everything – in fact, you shouldn’t try.You are the orchestrater. You develop the strategies and plans but then you bring a fully integrated team of providers to the table to execute the plan.That’s what your clients want.
To help build your partner network we’ll:
- Invite you to share in the discounts we have with tool providers
- Give you access to our vetted service providers
- Grant you access to our live and online network events
❼
Tap into Documented Systems and Tools for Delegation
Once you have clients and are clicking on all cylinders you might want to do more. But, this is where you discover you can’t do it all. You must put the systems in place that allow you to delegate even the most important aspects of your business.
To help you scale we’ll:
- Provide you with access to templates, tools, and systems
- Teach you our proven account management structure
- Provide you with ongoing and updated systems on the fly
The real beauty of a proven marketing system is that it can expand and mature just as your business expands and matures.
Weekend Favs May 11
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during
How to Master the Science of Learning: From Tetris to Teaching
The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Scott
How to Win The Consumer Boredom-Span: The Key to Cutting Through Clutter
The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Alan