Should Chatbots Be a Part of Your Marketing Strategy?
You know the topic of bots is a hot one when the Internet marketing crowd starts selling courses on making millions with chatbots!
But, there’s reason for small business owners to start paying attention to this category as it’s probably here to stay. Facebook is pushing bots in messenger as another ad stream and more and more companies are using bot technology to serve clients.
I’ve yet to see a great lead generation use for bots, but it’s coming.
I wrote a post about bots not long ago – check out The Bots Are Coming and have a listen to this week’s podcast.
My guest for this week’s episode of the Duct Tape Marketing Podcast is Ben Beck. He is an entrepreneur, marketing consultant, and author of the weekly MarTech Monday column on the ClearVoice blog. He and I discuss the trending topic of chatbots and why they’re going to be a big part of our marketing and technology lives.
Beck loves working at the intersection of technology, security, and marketing. From his early youth selling discount candy from his locker to building his own SMS marketing tool that he sold to the state of Utah, he has learned the value of entrepreneurial thinking and smarter marketing.
Questions I ask Ben Beck:
- What is a chatbot?
- What are some of the categories of ways businesses use chatbots?
- Should everybody consider chatbots of part of their marketing strategy?
What you’ll learn if you give a listen:
- Where chatbots fall short
- Why personality needs to be included in chatbots
- How to build a chatbot
Key takeaways from the episode and more about Ben Beck:
- Follow on Twitter.
- Connect on LinkedIn.
- Email firstname.lastname@example.org.
- Learn more about Chatfuel.
- Learn more about API.AI.
Looking for an awesome WordPress tools for your business? Look no further than Thrive Themes and Thrive Leads. They are packed with features that will not only make your website building life easy, but will make your entire website convert more of your visitors into subscribers, customers & clients. Click here to learn more.
This week’s episode is also brought to you by ActiveCampaign. This is my new go-to CRM, ESP, and marketing automation platform. With its low cost, any size of business can use it. Starting at $19/month, you can keep track of your clients, see who’s visiting your website, and follow-up based on behavior. Learn more here.
7 Steps to Scale Your Consulting Practice Without Adding Overhead
"This training from Duct Tape Marketing has exceeded my expectations and I couldn't be happier" ~ Brooke Patterson, VanderMedia