Should Chatbots Be a Part of Your Marketing Strategy?

Should Chatbots Be a Part of Your Marketing Strategy?

Should Chatbots Be a Part of Your Marketing Strategy?

By John Jantsch

Marketing Podcast with Ben Beck
Podcast Transcript

You know the topic of bots is a hot one when the Internet marketing crowd starts selling courses on making millions with chatbots!

But, there’s reason for small business owners to start paying attention to this category as it’s probably here to stay. Facebook is pushing bots in messenger as another ad stream and more and more companies are using bot technology to serve clients.

I’ve yet to see a great lead generation use for bots, but it’s coming.

I wrote a post about bots not long ago – check out The Bots Are Coming and have a listen to this week’s podcast.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Ben Beck. He is an entrepreneur, marketing consultant, and author of the weekly MarTech Monday column on the ClearVoice blog. He and I discuss the trending topic of chatbots and why they’re going to be a big part of our marketing and technology lives.

Beck loves working at the intersection of technology, security, and marketing. From his early youth selling discount candy from his locker to building his own SMS marketing tool that he sold to the state of Utah, he has learned the value of entrepreneurial thinking and smarter marketing.

Questions I ask Ben Beck:

  • What is a chatbot?
  • What are some of the categories of ways businesses use chatbots?
  • Should everybody consider chatbots of part of their marketing strategy?

What you’ll learn if you give a listen:

  • Where chatbots fall short
  • Why personality needs to be included in chatbots
  • How to build a chatbot

Key takeaways from the episode and more about Ben Beck:

Looking for an awesome WordPress tools for your business? Look no further than Thrive Themes and Thrive Leads. They are packed with features that will not only make your website building life easy, but will make your entire website convert more of your visitors into subscribers, customers & clients. Click here to learn more.

This week’s episode is also brought to you by ActiveCampaign. This is my new go-to CRM, ESP, and marketing automation platform. With its low cost, any size of business can use it. Starting at $19/month, you can keep track of your clients, see who’s visiting your website, and follow-up based on behavior. Learn more here.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND


Podcast
Deciding What Platform Is Best For Your Website
Marketing Podcast with Josh Neimark In this episode of the Duct Tape Marketing Podcast, I interview Josh Neimark. Josh is the Founder and Creative Director at Fix8 Media. Fix8 Media is a full-service branding, web design, SEO, and digital marketing agency that helps build your businesses. Key Takeaway: Josh Neimark came up with the idea […]
Podcast
Should Your Business Be Utilizing Influencer Marketing
  Agency Spark Podcast with Paul Benigeri The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here! […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Get the 7 Step guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • Why strategy must come before tactics
  • Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system

Or simply text the word DUCTTAPE to 66866