How to Integrate Chat Into Your Marketing
Today’s guest on the podcast is Mike Yan, CEO of chat marketing platform ManyChat.
ManyChat is a platform that allows you to automate chat and bring together Facebook Messenger and SMS to reach your customers on their terms. Their simple templates allow you to build a chatbot in minutes, where you can do everything from managing appointment booking to selling products to capturing contact information.
Yan sits down with me to discuss where chatbots have been, where they’re going, and what any business owner can do (even those who aren’t familiar with the technology) to get started harnessing the technology today.
Questions I ask Mike Yan:
- How has the chat and bot landscape changed since you founded ManyChat?
- What’s the best way to use messenger bots?
- How can less digitally-savvy business owners get started with chat?
What you’ll learn if you give a listen:
- How to strike the balance between live chat and automated bots.
- The role that AI plays in messenger bots.
- The risks to ignoring chat as part of your marketing efforts.
Key takeaways from the episode and more about Mike Yan:
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