Building A Referral Success System

Building A Referral Success System

Building A Referral Success System

By John Jantsch


Marketing Podcast with John Jantsch

john-jantschIn this episode of the Duct Tape Marketing Podcast, I’m doing a solo show. I’m talking about a topic from my upcoming book, The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth. The fifth step in the book is all about referral generation — and that’s what I’m talking about today.

Key Takeaway:

In this episode, I’m talking about one of my favorite topics: referral generation. I have an approach that I believe that those who embrace it will find that generating referrals will become one of their primary activities for their business.

Topics I Cover:

  • [1:51] The concept of teaching your strategic partners and customers how to generate more referrals
  • [2:29] Building a referral success system
  • [3:03] Why and how this idea works
  • [6:28] How a referral club or mastermind could become a great potent referral generator
  • [7:15] Insight on how to structure and run it
  • [8:03] Coming up with your offer or ways of compensation for referred business

Resources From This Episode:

More About The Certified Marketing Manager Program Powered By The Duct Tape Marketing:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.


Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND

A Guide to Building a Sustainable Speaking Career
Marketing Podcast with Michael Port and Andrew Davis In this episode of the Duct Tape Marketing Podcast, I interview Michael Port and Andrew Davis. Andrew Davis is a best-selling author keynote speaker. He’s also worked with the Muppets. I’m also joined by Michael Port his co-author of a book called Referable Speaker: Your Guide to Building […]
Why Playing The Long Game Is Essential To Success
Marketing Podcast with Dorie Clark In this episode of the Duct Tape Marketing Podcast, I interview Dorie Clark. Dorie is a Duke & Columbia University Business Professor, ranked one of the top 50 business thinkers in the world by Thinkers 50. She’s also the author of Reinventing You and Stand Out. Key Takeaway: We as […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Get the 7 Step guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • Why strategy must come before tactics
  • Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system

Or simply text the word DUCTTAPE to 66866