Building A Referral Success System
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Building A Referral Success System

Building A Referral Success System

By John Jantsch

building

Marketing Podcast with John Jantsch

john-jantschIn this episode of the Duct Tape Marketing Podcast, I’m doing a solo show. I’m talking about a topic from my upcoming book, The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth. The fifth step in the book is all about referral generation — and that’s what I’m talking about today.

Key Takeaway:

In this episode, I’m talking about one of my favorite topics: referral generation. I have an approach that I believe that those who embrace it will find that generating referrals will become one of their primary activities for their business.

Topics I Cover:

  • [1:51] The concept of teaching your strategic partners and customers how to generate more referrals
  • [2:29] Building a referral success system
  • [3:03] Why and how this idea works
  • [6:28] How a referral club or mastermind could become a great potent referral generator
  • [7:15] Insight on how to structure and run it
  • [8:03] Coming up with your offer or ways of compensation for referred business

Resources From This Episode:

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

 

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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.