How to Build a Brand People Love
Emily works closely with founders to develop purposeful, strategic visions for their startups and has led branding efforts for top companies such as Casper, Allbirds, Brandless, and Prose. After beginning her career in advertising, she started Red Antler along with her co-founders to directly apply consumer insights and brand positioning to launching and growing new and beloved businesses. In 2018, Red Antler made Fast Company’s list of Most Innovative Companies in Marketing and Advertising and was dubbed the “cult brand whisperer”.
Emily was named among the Most Important Entrepreneurs of the Decade by Inc. Magazine and has also been recognized as a Top Female Founder by Inc. and one of Entrepreneur’s Most Powerful Women of 2019. As a brand strategy expert, Emily is frequently interviewed by the press, with commentary appearing in Forbes, Bloomberg, Inc., Fast Company, and Adweek. She’s also been a featured speaker at TechCrunch Disrupt, 99U, and the Fast Company Innovation Festival. Her first book, Obsessed, will be published by Portfolio, a division of Penguin Randomhouse, on June 9, 2020.
Questions I ask Emily Heyward:
A brand that people love takes what?
How can you get somebody motivated to think about the return on investment of day one brand building?
What role does culture, or ultimately what role do people inside a brand play in the obsession game?
What you’ll learn if you give a listen:
- How to define “brand”
- How to evolve and respond to culture without rebranding every 18 months
- The key principles to get customers to obsess over your brand
More about Emily Heyward:
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