Blogging Plugin Adds Rich Mutli-Media Content

Blogging Plugin Adds Rich Mutli-Media Content

Blogging Plugin Adds Rich Mutli-Media Content

By John Jantsch

There are a few plugins and services out there for blogs that automatically create links to content on the web. Some of these tools, such as Chitika are simply ways to monetize content and traffic by showing pop-up ads related to contextual text and others, such as Snap show popups when readers hover over certain types of linked content.

Personally, while I like the idea of adding content that makes posts richer, I find both of these solutions annoying and self-serving – the added content in really just advertising that benefits the blogger and not the reader. Now, I have nothing against the bloggers out there making a living, but the main content area is a bit sacred and annoying popups don’t do much to keep it that way.

Apture pluginRecently, I came across what I think is a great solution that offers something I can only refer to as “useful popups”. Apture is a tool that installs inside of WordPress as a plugin (there are other versions too) and gives you an incredible library of videos, audios, images and text to draw from by hand to create pop-up links or embeds right into the post. So now when you write about a topic you can offer a multi-media smorgasbord of related content that helps tells the story – all from within WordPress.

The Apture interface is very slick and gives the blogger the ability to bring content like YouTube videos, NPR interviews, Wikipedia entries and Slideshare presentations right into each post. You can resize embeds by dragging them to the proper size and even create multiple links for a given phrase.

Here are a couple examples of Apture in action. (Click or hover on the links to see the added content)

Recently, I had David Allen, author of Getting Things Done, as a guest on my podcast. In the show notes I was also able to offer a useful popup of a video of David demonstrating some of what we discussed. Of course I could also offer David presenting at a conference or an overview of his latest book – Making It All Work.

None of this content is ad supported, it contributes, I believe, to the reader experience, and it takes about two seconds to find and embed. A win for all.

Here’s an example of multiple links using the Duct Tape Marketing book as the search term.

The idea of popups being useful might take some people time to get their head around, but the possibilities to enhance content with Apture are pretty intriguing.

Why You Should Focus on Designing an SEO-Friendly Website (And How to Do It)
Your website is the heart of your online marketing efforts. So it stands to reason that it should be built with marketing, rather than aesthetics, in mind. Yes, there is something to be said for having an appealing website, and you should certainly aim to design one that has both form and function. But the […]
Four Tips for Creating a Website Users Trust
It seems like every day we’re hearing about a new online security breach. From mega-retailers like Target to tech giants like Facebook, online security is a major issue and giant concern for consumers. Building trust is a critical part of the marketing hourglass for any business, whether they’re a global conglomerate or a mom and […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Looking to get your business higher search rankings, more exposure, and more leads?  This Local SEO Playbook will help

Focus on these five elements and you can expect great results from local search.