Eliminating the Distractions of Modern Life

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Marketing Podcast with Nir Eyal
Podcast Transcript

Nir Eyal headshot

Today on the Duct Tape Marketing Podcast, writer, consultant and teacher Nir Eyal stops by to discuss his latest book, Indistractable: How to Control Your Attention and Choose Your Life.

An expert on the intersection of psychology, technology, and business, Eyal’s latest book is a look at what’s really at the root of our modern, distracted lives, and how we can begin to take control of the causes to find work days and personal lives filled with greater purpose and focus.

In addition to Indistractable and his first bestselling book, Hooked: How to Build Habit-Forming Products, Eyal blogs on his own website, NirAndFar.com, and has had his writing featured in The Harvard Business ReviewTechCrunch, and Psychology Today.

Questions I ask Nir Eyal:

  • What are the three categories of distraction?
  • Are some of our distracted behaviors just habitual?
  • How do you turn values into time?

What you’ll learn if you give a listen:

  • What role pain avoidance plays in distraction.
  • Why the opposite of distraction isn’t focus (and what the opposite of distraction actually is).
  • How to create an environment that allows you to live an indistractable life.

Key takeaways from the episode and more about Nir Eyal:

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Indistractable, Nir Eyal

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