Your Attention Span is Shorter than a Goldfish! – Duct Tape Marketing

Your Attention Span is Shorter than a Goldfish!

Your Attention Span is Shorter than a Goldfish!

By John Jantsch

Got Your Attention? How to Create Intrigue and Connect with Anyone

Got Your Attention? How to Create Intrigue and Connect with Anyone

Marketing Podcast with Sam Horn

Grabbing someone’s attention in the world of infobesity is harder than ever – and yet, if you don’t do it, nothing happens.

Networking in ways that help you connect rather than repel is more important than ever – and yet, most people simply detest the idle small talk that pervades the typical networking event.

My guest for this week’s episode is Sam Horn, “The Intrigue Expert” and author of the book Got Your Attention? How to Create Intrigue and Connect with Anyone. We talk about the short attention span of your customers and how to capture it.

Horn is smart, funny and perhaps one of the best connectors I know. Her book POP! sits on that shelf in my office reserved for the few books I turn to often for inspiration.

In our interview, Horn reveals a very powerful 3 step process for grabbing attention that can be used in any networking situation as well as a vehicle for creating great web page or ad copy.

Questions I ask Sam:

  • How does one become an “Intrigue Expert?”
  • How do you actually capture someone’s attention
  • How can you apply these ideas to sales copy.

What you’ll learn if you give a listen:

  • Why keeping someone’s attention is so difficult
  • How to make an elevator connection, not make an elevator speech
  • A simple 3-step way to capture intrigue and attention every time

This episode of the Duct Tape Marketing podcast is brought to you by Sidekick by Hubspot. Duct Tape Marketing Podcast listeners can get a free month by visiting

How to Make Your Brand Unskippable
Marketing Podcast with Jim Kukral Podcast Transcript Today on the podcast, I chat with marketing and branding expert Jim Kukral. He is a keynote speaker and author of several books, including his latest, Your Journey to Becoming Unskippable in Your Business, Life & Career. As an entrepreneur, he has started and sold two of his […]
Taking Relationship Marketing to the Next Level
Marketing Podcast with Zvi Band Podcast Transcript Today on the Duct Tape Marketing Podcast, I chat with Zvi Band. He is a the founder of Contactually, and a hacker and community builder. Contactually is a smart CRM tool that can help you manage relationships in the long term. He’s also invested in growing relationships and […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!