Your Attention Span is Shorter Than a Goldfish!
Find a Consultant Become a Consultant

Your Attention Span is Shorter than a Goldfish!

Your Attention Span is Shorter than a Goldfish!

By John Jantsch

Got Your Attention? How to Create Intrigue and Connect with Anyone

Got Your Attention? How to Create Intrigue and Connect with Anyone

Marketing Podcast with Sam Horn

Grabbing someone’s attention in the world of infobesity is harder than ever – and yet, if you don’t do it, nothing happens.

Networking in ways that help you connect rather than repel is more important than ever – and yet, most people simply detest the idle small talk that pervades the typical networking event.

My guest for this week’s episode is Sam Horn, “The Intrigue Expert” and author of the book Got Your Attention? How to Create Intrigue and Connect with Anyone. We talk about the short attention span of your customers and how to capture it.

Horn is smart, funny and perhaps one of the best connectors I know. Her book POP! sits on that shelf in my office reserved for the few books I turn to often for inspiration.

In our interview, Horn reveals a very powerful 3 step process for grabbing attention that can be used in any networking situation as well as a vehicle for creating great web page or ad copy.

Questions I ask Sam:

  • How does one become an “Intrigue Expert?”
  • How do you actually capture someone’s attention
  • How can you apply these ideas to sales copy.

What you’ll learn if you give a listen:

  • Why keeping someone’s attention is so difficult
  • How to make an elevator connection, not make an elevator speech
  • A simple 3-step way to capture intrigue and attention every time

This episode of the Duct Tape Marketing podcast is brought to you by Sidekick by Hubspot. Duct Tape Marketing Podcast listeners can get a free month by visiting

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND

2 Out-Of-The-Box Ways To Generate Referrals
Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing the final part of a five-episode solo show series where I’m covering one of my favorite topics: referrals. You can catch the first episode, second episode, third episode, and fourth episode of the Referral Generation series here. Key Takeaway: In this episode, I’m wrapping up […]
What It Means To Humanize A Brand (And How To Do It Well)
Marketing Podcast with Jacqueline Lieberman In this episode of the Duct Tape Marketing Podcast, I interview Jacqueline Lieberman. Jacqueline is the former Managing Partner and the Head of Strategy Story Worldwide and the current founder of BrandCrudo. Key Takeaway: Brands are people’s introduction to businesses and their way to interact with companies. The more human […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.