Find More Ideal Customers with Buyer Personas
Find a Consultant Become a Consultant

Find More Ideal Customers with Buyer Personas

Find More Ideal Customers with Buyer Personas

By John Jantsch

20110220Revella0213_400x400Marketing Podcast with Adele Revella

You know how much I love to talk about strategy -well, the reason is that strategy before tactics is how the game is played – I mean, if you want to win.

But, what exactly is strategy?

It’s many things I suppose, which one of the reasons it’s so vexing for most people.

Know this, however, you can’t get your marketing strategy right unless you understand who it is you’re aiming at.

I don’t simply mean who your target marketing is, that’s an element, but you can’t stop there.

You have to understand them – what drives them, what scares them, how they make decisions, and even how they use your product or service – and one of the only ways to get to this level of understanding is to ask!

My guest for this week’s episode of the Duct Tape Marketing Podcast is Adele Revella, CEO of the Buyer Persona Institute and author of Buyer Personas: How to Gain Insight Into Your Customers’ Expectations, Align Your Marketing Strategies and Win More Business. We discuss buyer personas, how to identify your ideal customers, and how to get your ideal customers to tell you how to earn their business.

Questions I ask Adele:

  • Are buyer personas really as powerful as your book suggests?
  • Can you build buyer personas for your ideal customers yourself?
  • How can you reach customers earlier in the buying process?

What You’ll Learn if You Give a Listen:

  • Why you must conduct interviews in order to build accurate buyer personas
  • How to make the information gained in a persona interview actionable
  • The many ways you can use buyer personas to improve your marketing

To find out more about Adele, the Buyer Persona Institute and her book, Buyer Personas: How to Gain Insight Into Your Customers’ Expectations, Align Your Marketing Strategies and Win More Business, visit http://www.buyerpersona.com/

 

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND


Podcast
What If Your Customers Were Actually People?
Marketing Podcast with Adele Revella I think it’s pretty easy to get caught up in marketing speak when it comes to customers and think in terms of target markets and market share and the like, but in the end, even the buyer at the big corporate purchasing department is a person. Defining and sketching the […]
Podcast
2 Out-Of-The-Box Ways To Generate Referrals
Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing the final part of a five-episode solo show series where I’m covering one of my favorite topics: referrals. You can catch the first episode, second episode, third episode, and fourth episode of the Referral Generation series here. Key Takeaway: In this episode, I’m wrapping up […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.