Marketing Podcast with John Jantsch
Today I’m starting a two-part series on podcasting. More specifically why small businesses should start podcasting. In part one, let’s talk about starting a podcast for your business. Later in part two, we will talk about being a guest on other people’s podcasts.
It doesn’t matter what business you are in, but particularly if you are in professional services, or an industry that requires a significant amount of trust, podcasting is a very hot marketing channel to help you build this trust right now.
The 7 Reasons You Should Podcast:
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Easier than it looks
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Podcasts can be repurposed
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Used for networking and building referrals
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Can build an emotional connection to your audience
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You can make additional revenue
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Increase traffic to your website
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Podcasting is a long-form content that people can pay attention to
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