Marketing Podcast with John Jantsch
Today I’m starting a two-part series on podcasting. More specifically why small businesses should start podcasting. In part one, let’s talk about starting a podcast for your business. Later in part two, we will talk about being a guest on other people’s podcasts.
It doesn’t matter what business you are in, but particularly if you are in professional services, or an industry that requires a significant amount of trust, podcasting is a very hot marketing channel to help you build this trust right now.
The 7 Reasons You Should Podcast:
Easier than it looks
Podcasts can be repurposed
Used for networking and building referrals
Can build an emotional connection to your audience
You can make additional revenue
Increase traffic to your website
Podcasting is a long-form content that people can pay attention to
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