5 Questions You Should Ask Every Client

5 Questions You Should Ask Every Client

5 Questions You Should Ask Every Client

By John Jantsch

The most powerful way to build a small business is to find a way to be unique and then promote the heck out of it. Of course, I hope it goes without saying that you must be unique in a way that someone wants.

If you are just different for different sake it might not help much. So how do you find out what matters? Ask your clients The best market research is probably right in front of your nose.

Here are 5 questions that will help you better understand what you do and why you should ask them. Be warned though, you may have to phrase them in several different ways to get the real answers.

1) Why did you hire us in the first place or what was it about our message, ad, brochure, website, that attracted you?

2) What do we do well or what keeps you coming back for more?

3) What could we do better?

4) Where did your last vendor, company, agent, let you down?

5) What frustrates you about our industry or in a perfect world (even if we didn’t know how we would do it) how could thrill you.

Anytime someone says that’s just the way everybody in our business does it…or “you can’t do that” then you know you might have the seed of a major opportunity.

By doing this you may learn that everything you thought about your business or how you promote your business is dead wrong. See people rarely buy for the reasons you think they do or should.

Or you might learn that you are doing a great job in every aspect of your life. Either way, your customers will feel more loved cause you asked.


Tips for Getting Your Audience to Stay on Your Website Longer
You put a lot of time, effort, and money into developing a website for your business. So you want to be sure that it’s capturing people’s attention and giving them the information they need to feel good about doing business with you. But no one can learn what you’re all about in a second or […]
10 Things to Consider About Your Website in 2019
Marketing Podcast with John Jantsch on the 10 Things to Consider About Your Website in 2019 You’ve started a business and created your website. But that doesn’t mean your work here is done. Behaviors and trends change, your needs shift, and your website must continue to evolve so that it’s meeting your goals. The first […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x