Fire Your Clients And Grow

Fire Your Clients And Grow

Fire Your Clients And Grow

By John Jantsch

One of the best things most small business owners could do is fire some of their clients. I know, I know, that wouldn’t be nice would it.

Look there are lots of really good reasons to dump some clients. I’m sure you’ve got some clients that drive you crazy and make you run in circles and just don’t seem to understand why you want to be paid on time.

But guess what…if you have clients like that…it’s your fault…

See, if you’re like most small business owners you pick-up that phone and if the person on the other end of the line says they want to hire you, never mind that you don’t really know how to do what they are asking for.

That’s how you get toxic clients and that’s why you can’t ever seem to take your company to the next level.

The most important thing you can do if you want to grow your business is to figure out just exactly who makes a great customer, what you can do that could make them ever greater…and then narrow you market focus to that and only that.

Start saying no to clients and work that doesn’t fit or you will never get your head up enough to see where you are going.

Unless you narrow your focus and tell the world here is what we do and here is who we do it with then you will never been known for anything.

And let me tell you one thing with a high degree of certainty. As a small business if you can’t get known for something then you will always compete on price.

It can feel scary at first to start telling potential clients that you might not be the right fit but trust me, you and that client will be much happier you did. (Refer them to someone you don’t like – I mean, find another way to help them and it will surely come back around to you.)

Take a look at what your best clients look like and stop chasing anything that looks different. Become and expert at a serving a narrow market niche and you will start to grow “profitably” in leaps and bounds.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

"This training from Duct Tape Marketing has exceeded my expectations and I couldn't be happier" ~ Brooke Patterson, VanderMedia


Focus on Your Customer to Grow Your Business
Marketing Podcast with Simon Severino In this episode of the Duct Tape Marketing Podcast, I interview Simon Severino, CEO of Strategy Sprints GmbH, where their goal is to coach CEOs and their teams to ensure higher NPS (Net Promoter Score), higher sales conversion and faster execution. Simon also teaches Growth, Strategy, and Innovation at select […]
Creating a customer success journey
Back in the 80s, there was a brand that became a cultural hit called Members Only. Yes, I had a Members Only jacket, there, I admit it. The tagline for the companies’ line of apparel was, “When you put it on, something happens.” (First off, if you’re too young to remember this fad, you can […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

close

Get the guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • check
    Why strategy must come before tactics
  • check
    Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system