Every small business owner knows that they need a website, right? Well the truth is what they really need is at least two websites.
One website that is specific to their business, product, service, name, etc. and…
another site that is an educational site specific to the benefits of their service or product.
So [url=http://www.JoesBaitShop.com]www.JoesBaitShop.com[/url] tells all about the various lures and tackle you offer, even more about the charter trips, and eventually how to buy.
CatchFishToday.com (your other site) however is full of informative information, how-to tips, and resources for avid fisherpersons.
Of course this site also has plenty (but not too many) of links back to JoesBaitShop.com.
The value of this strategy is search engine traffic. The major search engines want to index high quality information. A site about what a person can buy from you doesn’t make that cut but a site with an article about how to cast in windy condition does.
In addition, search engines take a look at sites that link to you and give your some points for that. A high quality how to site about fishing will draw plenty of related links. This will only help drive that traffic to JoesBaitShop.com even faster.
The cost of putting up a website is so low these days it’s really a crime if you don’t come up with about 10 reasons to have multiple sites.