Do The Website Two Step

Do The Website Two Step

Do The Website Two Step

By John Jantsch

Every small business owner knows that they need a website, right? Well the truth is what they really need is at least two websites.

One website that is specific to their business, product, service, name, etc. and…

another site that is an educational site specific to the benefits of their service or product.

So [url=http://www.JoesBaitShop.com]www.JoesBaitShop.com[/url] tells all about the various lures and tackle you offer, even more about the charter trips, and eventually how to buy.

CatchFishToday.com (your other site) however is full of informative information, how-to tips, and resources for avid fisherpersons.

Of course this site also has plenty (but not too many) of links back to JoesBaitShop.com.

The value of this strategy is search engine traffic. The major search engines want to index high quality information. A site about what a person can buy from you doesn’t make that cut but a site with an article about how to cast in windy condition does.

In addition, search engines take a look at sites that link to you and give your some points for that. A high quality how to site about fishing will draw plenty of related links. This will only help drive that traffic to JoesBaitShop.com even faster.

The cost of putting up a website is so low these days it’s really a crime if you don’t come up with about 10 reasons to have multiple sites.


Why You Should Focus on Designing an SEO-Friendly Website (And How to Do It)
Your website is the heart of your online marketing efforts. So it stands to reason that it should be built with marketing, rather than aesthetics, in mind. Yes, there is something to be said for having an appealing website, and you should certainly aim to design one that has both form and function. But the […]
Four Tips for Creating a Website Users Trust
It seems like every day we’re hearing about a new online security breach. From mega-retailers like Target to tech giants like Facebook, online security is a major issue and giant concern for consumers. Building trust is a critical part of the marketing hourglass for any business, whether they’re a global conglomerate or a mom and […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x