Marketing Podcast with John Jantsch
Later we can talk about how goofy this is but today here’s my point – what if you could come to think about your customer or clients or patients or whatever you call them – as members.
Now, I’m not merely suggesting you create a membership aspect to your business. However, that might be a great model for you; I’m suggesting that you think this way about them.
If you did, it might change how you innovate, iterate, and support every aspect of your business.
In a stable membership relationship, your goal is to help every member get the transformation they are seeking. So, naturally, you would care more about them getting a result than you getting a transaction. If that were so, you would have to ask yourself much harder (or at least different) questions.
Questions to answer during the podcast:
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Where are our customers now in terms of the results they want?
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What are the characteristics of customers in each of these stages?
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What milestones must they achieve to move to the next stage?
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What activities or action steps must they take to achieve each milestone?
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What systems must we create to ensure passage through the stages of the success journey?
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Klaviyo helps you build meaningful relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.
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