Your Marketing Stinks and It's Your Fault

Your Marketing Stinks and It's Your Fault

Your Marketing Stinks and It's Your Fault

By John Jantsch

A little tough love today I guess, but the reason so many small businesses struggle is because they are unwilling to change. The marketing strategy, if there is one, is to do what everyone else in the industry seems to be doing. If that’s your marketing reality, that little safe place, and it’s not working, the first thing you have to come to grips with is that it is your fault.

But, but, but. . .

Okay, I’ll cut you some slack, I didn’t say that you wanted it this way, I just said that you’re the reason it is this way.

So, now I should explain. The only marketing strategy you need to worry about as a small business is to find a way to be unique. To offer something that is different, package a service like nobody thought of, focus on a tiny portion of a market or create an entirely new way of doing something. And then – communicate that and only that.

But there in lies the problem. What I just described means, for most small business owners, that you are going to have to be willing to change almost everything you do, the culture of your entire organization, the manner in which you get in the way and the constant chatter of doubt that is going on inside your head.

Think you can do that? I suggest that your business success depends on it. Create a strategy that allows you to stand out, put every message into communicating it and stick with it fearlessly.

Oh, and while you’re at it, could you unjam the copier?


Why Your Site Must Switch to HTTPS (And How to Do It)
Marketing Podcast with John Jantsch on HTTPS Every website in the world is carried across a protocol known as HTTP. Recently, though, we’ve seen more and more websites switching over to HTTPS, which is the secure version of that same protocol. A site that is carried on HTTPS is encrypted, meaning that all of the […]
Tips for Getting Your Audience to Stay on Your Website Longer
You put a lot of time, effort, and money into developing a website for your business. So you want to be sure that it’s capturing people’s attention and giving them the information they need to feel good about doing business with you. But no one can learn what you’re all about in a second or […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x