You Mean, You Don't Have a Favicon?

You Mean, You Don't Have a Favicon?

You Mean, You Don't Have a Favicon?

By John Jantsch

One of the great things about small businesses is that they can do little things to give the same big time impression that firms employing branding teams can give. Here’s one of those little things, still a bit unknown, that you can jump on.

A favicon is short for Favorites Icon and is that little icon that you may see to the left of a URL when you bookmark it in Internet Explorer and most feed readers or, if you have made the switch to Firefox, in the browser bar left of the URL you are visiting. The favicon for this site is

So, bookmark this site and you will eventually see this icon in your favorites menu (That wasn’t too obvious was it?). Or, switch to Firefox and you can see them at every site you surf to.

The point of this post though is to encourage you to get a favicon for your site. I know it’s a little thing, but I think it sends a big message and adds to the overall branding of your business.

Setting up a favicon for your site is pretty simple, but there are some technical details unique to this tool. I could explain it all here, but I’ve found a great post from a very readable blog called Pajama Market that will give you what you need to Create Your Favicon.


The Benefits of Including Video on Your Website
Marketing Podcast with John Jantsch on Including Video on Your Website Video has become a foundational element in marketing. Why is video so important? It’s how people want to consume content. They want the ability to listen without reading, to be hands-free, and to just have the content coming at them. There have been numerous studies […]
Why Your Site Must Switch to HTTPS (And How to Do It)
Marketing Podcast with John Jantsch on HTTPS Every website in the world is carried across a protocol known as HTTP. Recently, though, we’ve seen more and more websites switching over to HTTPS, which is the secure version of that same protocol. A site that is carried on HTTPS is encrypted, meaning that all of the […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x