You Mean, You Don't Have a Favicon?

You Mean, You Don't Have a Favicon?

You Mean, You Don't Have a Favicon?

By John Jantsch

One of the great things about small businesses is that they can do little things to give the same big time impression that firms employing branding teams can give. Here’s one of those little things, still a bit unknown, that you can jump on.

A favicon is short for Favorites Icon and is that little icon that you may see to the left of a URL when you bookmark it in Internet Explorer and most feed readers or, if you have made the switch to Firefox, in the browser bar left of the URL you are visiting. The favicon for this site is

So, bookmark this site and you will eventually see this icon in your favorites menu (That wasn’t too obvious was it?). Or, switch to Firefox and you can see them at every site you surf to.

The point of this post though is to encourage you to get a favicon for your site. I know it’s a little thing, but I think it sends a big message and adds to the overall branding of your business.

Setting up a favicon for your site is pretty simple, but there are some technical details unique to this tool. I could explain it all here, but I’ve found a great post from a very readable blog called Pajama Market that will give you what you need to Create Your Favicon.


How to Discover and Embrace Your Creative Side
Marketing Podcast with Tania Katan Podcast Transcript Today on the Duct Tape Marketing Podcast, I visit with Tania Katan. She is a speaker, bestselling author, and CEO of Creative Trespassing. She’s dedicated her life to embracing creativity and teaching others to do the same. Her speaking, training, and workshops are designed to help and inspire […]
Why You Need a Virtual Assistant (And How to Find One)
Marketing Podcast with Melissa Smith Podcast Transcript On today’s episode of the Duct Tape Marketing Podcast, I visit with Melissa Smith. She is the founder and CEO of the Association of Virtual Assistants, an organization dedicated to setting industry standards and providing training, support, and resources for VAs. Additionally, Smith is a VA matchmaker, helping […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x