The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!
In this episode of the Agency Spark Podcast, Sara interviews Kirsty Sharman. Serial entrepreneur Kirsty Sharman is Founder of Referral Factory, her third company. She boasts a stellar career with over a decade of experience within technology and marketing, having consistently identified the latest consumer trends and built companies to address these needs. Kirsty’s expertise as a trend spotter in the marketing and technology spaces has seen her featured by Adweek, the BBC, The Drum, and The Next Web.
Questions Sara asks Kirsty Sharman:
- Tell me about your background and what ultimately led you to launch your third company, Referral Factory?
- What are some of the best practices for companies when they start asking for referrals?
- When is the best time to request a referral from a new client?
- How do help people overcome any awkwardness they may feel when asking for referrals?
- Can you expand upon your idea of customers being your best advocate and how that ties into referrals?
Learn more about Kirsty Sharman:
Receive 20% off for three months at her company, Referral Factory:
- use coupon code DUCTTAPE
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