In this episode of the Duct Tape Marketing Podcast, I interview Chris Dreyer. Chris is the CEO of Rankings.io which is an SEO agency that helps elite personal injury law firms dominate first page rankings.
Search engine optimization is a tough industry especially for a lot of small business owners. And how do you keep up with Google’s constantly changing algorithm? There’s no magic, but there are steps you can take to soar to the top of a search engine results page. In this episode, Chris Dreyer and I dive deep into his experience running an SEO agency and how he’s managed to help small businesses within his industry dominate first-page rankings on Google.
Questions I Ask Chris Dreyer:
- [0:55] What led you to where you are today, and what does your online and entrepreneurial journey look like?
- [4:05] How do you build trust around SEO when there’s a real lack of trust in the industry?
- [5:37] As an SEO firm, how important is your own Lawyer SEO?
- [6:50] What are the basics of good SEO for any business?
- [8:02] When you mention landing pages, are you really talking about the importance of the entire structure of the landing pages as well?
- [9:49] What would you do, if anything, differently because of the competitive nature of this business?
- [18:48] Core web vitals are being talked about a lot this year — how are you responding or reacting to that?
- [20:49] When it comes to your ads and organic mix, what’s your philosophy on the mixture of the two — notwithstanding the results they can produce, but sort of the necessary element of them?
- [23:54] What’s your philosophy on reporting and communication with clients?
More About Chris Dreyer:
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