When It Comes To Blogs, RSS and Podcasts Forget the Numbers

When It Comes To Blogs, RSS and Podcasts Forget the Numbers

When It Comes To Blogs, RSS and Podcasts Forget the Numbers

By John Jantsch

Charlene Li, Forrester Research blogger, reported recently that podcasting is not catching on like people thought it would. (Okay, she said it lot more researchy than that, but that’s the gist.)

When you spend too much time analyzing the numbers of a thing you miss so much. Blogs, RSS and podcasts have given small business marketers another way to communicate with markets. Maybe it’s not the biggest way, but it is another tool to communicate and connect.

People who go on about the demise of the once hot trend usually have no idea how people are really using the technology – guess what, it’s not in ways that you can measure in a lab.

Research reports from organizations like Forrester hardly mean much to the typical small business, but the overall tone of the report could discourage some from even exploring the new mediums, and that would be a shame.

Small businesses that use new media tools to find prospects, serve customers, elevate their expert status, create referrals, build communities, generate leads, increase search engine traffic and easily build libraries of content may never get measured in the research reports but, they will forever change the conversations they are having with their markets.


4 Tips for Driving the Customer Journey with CRM
As I’ve written about in the past, in today’s digital world, the customer journey is no longer a straight line. While you can’t exert complete control over the way in which customers and prospects interact with your business, it is possible to get strategic about guiding people differently depending on where they are in their […]
Why It’s Time to Embrace a Real CRM Tool for Your Business
Using a spreadsheet or index cards to manage your clients may make sense when you’re first starting out: there aren’t that many to keep track of, and the clients you do have don’t have a long history with your business. However, as time goes on, your client list grows, your track record with existing clients […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x