What Really Sets GoDaddy Apart

What Really Sets GoDaddy Apart

What Really Sets GoDaddy Apart

By John Jantsch

A lot is made about the tacky GoDaddy ads that cause a stir during the Super Bowl each year. GoDaddy founder, Bob Parsons, has indeed landed on a way to get attention. By polarizing and even infuriating some portion of his market he is able to live off the buzz and capture the noise of the crowd.

But, in the Web 2.0 world we all live in, what really sets GoDaddy apart is people. Even someone like me, who enjoys a dysfunctional relationship with technology wants to pick of the phone and talk to a real live person when something goes wrong. GoDaddy gets this like few others.

Heed this warning Web2.0ers, when you scale, if you don’t invest in people who can fix a client’s problem, the end is near. GoDaddy has over 1,000 customer service reps who can and will solve problems. I can overlook many of the obnoxious offerings they throw in my face as I register a domain because every time I pick up the phone and call the toll free number listed on the web site a real live person answers and helps in a matter of minutes – that’s why this little company is the world’s largest domain registrar. The TV ads are just proven window dressing used by advertisers for years.


Why You Should Focus on Designing an SEO-Friendly Website (And How to Do It)
Your website is the heart of your online marketing efforts. So it stands to reason that it should be built with marketing, rather than aesthetics, in mind. Yes, there is something to be said for having an appealing website, and you should certainly aim to design one that has both form and function. But the […]
Four Tips for Creating a Website Users Trust
It seems like every day we’re hearing about a new online security breach. From mega-retailers like Target to tech giants like Facebook, online security is a major issue and giant concern for consumers. Building trust is a critical part of the marketing hourglass for any business, whether they’re a global conglomerate or a mom and […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x