What Is Small Business Success

What Is Small Business Success

What Is Small Business Success

By John Jantsch

I stumbled across this site because I thought the name was so fitting – Small Business Success – Good Stuff for Small Business Owners That Just Might Work.

For me, maybe I’m wrong, that’s the approach that many small business owners miss. Planning has its place, but action is what wins the marketing day over the long haul. Now, I don’t mean to imply that you should go off without any thought to what you are doing, but I do mean that you should do something – and then get up tomorrow and do something else knowing, with confidence, that if you do this – something good is going to happen. It just might work!

Go out and get a 12 month calendar and hang it on the wall. Starting with today, write down a marketing activity for each month. Give each month a theme – like May is PR month, June is Referral month, July is Direct Mail month. Create the marketing habit and you will learn what works and what doesn’t and you will surely learn what small business success is.


Managing an Expanding Business, With Your Mission Guiding the Way
Marketing Podcast with Matt Scanlon Podcast Transcript This week on the Duct Tape Marketing podcast, I sit down with Matt Scanlon, owner of The Hill KC in Kansas City. Formerly known as CrossFit Memorial Hill, the business began as a CrossFit gym. Once Scanlon began running the gym, he started to notice other ways to serve […]
How to Build an Effective Referral Program
You spend a lot of time and energy winning over new business, and once you’ve gotten that prospect to convert, you work hard to create a positive customer experience. Rather than going out and trying to find brand new customers all over again, it’s much more time- and cost-effective to turn to the customers you […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x