Remove the Wallpaper

Remove the Wallpaper

Remove the Wallpaper

By John Jantsch

Sometimes small business owners come to treat marketing like wallpaper. Let’s just put another layer on. Go out and get some new clients. Wallpaper and paint can hide a lot of sins but real growth only comes when you fix what’s under the wallpaper.

There’s a lyric in a song I heard the other day that goes something like, you can hang a Rembrandt, paint a rainbow, or cover it with paper on the wall but, eventually you’ve got to strip it away and learn to deal with what’s under it all.

Fix your product, fix your delivery, fix your customer service, over-deliver on the first order, on every order, document your successful systems and teach everyone in your organization how to use them, make every client so happy that they beg you to do business with their friends and associates.

Strip away the layers of marketing wallpaper, the next new great thing, the idea of the week and focus on building a better widget–especially if that widget is you!


Google Ads Changes Affecting Small Businesses
Marketing Podcast with John Jantsch on Changes to Google Ads Google has recently made some drastic changes to their ads program—starting with a name change, from Google AdWords to Google Ads. Some of the changes are technical, like tweaks to the interface. Others represent fundamental shifts in the way Google views advertising. These will affect […]
The Seven Steps to Marketing Success – How to Build a Marketing System
Marketing Podcast with John Jantsch on Building a Marketing System The key to an effective marketing approach is creating a marketing system. This is Duct Tape Marketing’s point of view and our key differentiator. Here, we’ll take a closer look at the seven steps you must undertake to build a successful marketing system for your […]

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