Create Your Own Advertising Vehicles

Create Your Own Advertising Vehicles

Create Your Own Advertising Vehicles

By John Jantsch

There’s a plumber in my hometown that created some yardsigns during the last election and convinced some customers to put them in their yard at the height of the electioneering cycle. These signs promoted – Bob Hamilton for Plumber. They were cute and likely generated some positive buzz.

I’ve long considered the idea to perhaps be more powerful than the casual one time use might imply. What if you were to find a few well placed homeowners – that would mean on high traffic residential through streets – and offered to buy some advertising in their yard. The stipulation would be that they would agree to place a sign promoting your business or service in their yard and to leave it there.

I know some of the homes association types might be rolling their eyes but, like anything you do, if you take care to select homes that have side yards and maybe only use a 30 day term, who knows. This is an ideal approach for home services folks – window cleaning, landscape, plumbing, HVAC and the like.

Now, let’s expand our thinking a bit. What about delivery vehicles, statement stuffers for complimentary businesses, trash bags, recycling bins, pizza delivery boxes. There’s really no limitation to this idea of creating your own advertising vehicles.

Order your copy of
The Self-Reliant Entrepreneur

by John Jantsch

“A book that deserves a spot in every entrepreneur’s morning routine.”
—Ryan Holiday, #1 Bestselling Author of The Daily Stoic and The Obstacle is the Way

How to Put Together An Effective Remarketing Strategy
Remarketing is an incredible marketing tool. Before the days of the internet, if someone came into your store, browsed, even picked up and really considered a product, but then left without purchasing, there was no way to guarantee you’d ever see them again. However, remarketing allows you to reach out to those prospects who are […]
What Does the Future of Paid Search Look Like?
Paid search has been an important channel in a comprehensive marketing strategy for years now. But we’ve also seen some major shifts in the way that PPC works, and as with most technological things, the pace of change isn’t slowing anytime soon. That’s why it’s important for marketers and business owners to be forward-thinking. Noting […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.


Get the guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • check
    Why strategy must come before tactics
  • check
    Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system