What Does American Express Hope to Accomplish?

What Does American Express Hope to Accomplish?

What Does American Express Hope to Accomplish?

By John Jantsch

OPEN from American Express held a posh (by small business standards) event at the Nokia Theater in Times Square tonight and the 800 or so guests and 7000 or small business folks attending by Webinar were treated to some wisdom from some of the hottest brand builders going.

Want to know what each had in common? Jean Chatzky, Kate Spade, Andy Spade and Bobbi Brown were treated like rock stars but came off as some of the most approachable people you will ever encounter. Perhaps that’s the secret to their success.

I asked Susan Sobbott, President of OPEN from Amercian Express, what shrimp, spotlights and champagne had to do with the real world of small business. “This event is about celebrating the heros of small business, we will give them the tools and the support they need to succeed, but tonight were celebrating – so, shrimp and champagne make sense.” Amen!

Stay tuned.


Tips for Getting Your Audience to Stay on Your Website Longer
You put a lot of time, effort, and money into developing a website for your business. So you want to be sure that it’s capturing people’s attention and giving them the information they need to feel good about doing business with you. But no one can learn what you’re all about in a second or […]
10 Things to Consider About Your Website in 2019
Marketing Podcast with John Jantsch on the 10 Things to Consider About Your Website in 2019 You’ve started a business and created your website. But that doesn’t mean your work here is done. Behaviors and trends change, your needs shift, and your website must continue to evolve so that it’s meeting your goals. The first […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x