What Does American Express Hope to Accomplish?

What Does American Express Hope to Accomplish?

What Does American Express Hope to Accomplish?

By John Jantsch

OPEN from American Express held a posh (by small business standards) event at the Nokia Theater in Times Square tonight and the 800 or so guests and 7000 or small business folks attending by Webinar were treated to some wisdom from some of the hottest brand builders going.

Want to know what each had in common? Jean Chatzky, Kate Spade, Andy Spade and Bobbi Brown were treated like rock stars but came off as some of the most approachable people you will ever encounter. Perhaps that’s the secret to their success.

I asked Susan Sobbott, President of OPEN from Amercian Express, what shrimp, spotlights and champagne had to do with the real world of small business. “This event is about celebrating the heros of small business, we will give them the tools and the support they need to succeed, but tonight were celebrating – so, shrimp and champagne make sense.” Amen!

Stay tuned.


To Niche, or Not to Niche in Your Business?
Marketing Podcast with John Jantsch on To Niche, or Not to Niche in Your Business? There’s a big movement today of people selling advice, programs, and courses about how to build your business that all sound like this: “Find a niche, run Facebook ads to this niche. Then become specialized, and get rich.” While I […]
The Three Step System for Keeping Clients for Three Years or Longer
Marketing Podcast with John Jantsch on the 3 Step System to Keep Clients 3 Years or Longer I’ve been a marketing consultant for many years, working with all sorts of small business owners. Not only that, but I’ve also spent a lot of time with fellow marketing consultants, having developed the Duct Tape Marketing Consultant […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x