3 Questions with Kate and Andy Spade

3 Questions with Kate and Andy Spade

3 Questions with Kate and Andy Spade

By John Jantsch

I interviewed Kate and Andy Spade prior to their appearance at the OPEN from American Express brand building session. The room was packed and my little Olympus mp3 recorder caught plenty of crowd noise.

Click to listen (about 2:30) or right click and Save As to download. The audio quality is poor, but I think you can sense their energy.

Here’s what I asked:And their answers summarized.
DTM: When you started out, did you have a plan or a vision for the brand
KS/AS: No, not really, we knew what we wanted to do but we had no idea where it would – lots of hard work and luck.

DTM: Now that the brand has become so strong, you have added some significant brand extension. How do you determine what to add?
KS/AS: We add things that feel good to us. The things we like, the things we want to design.

DTM: How would you describe the brand in one word
KS/AS: One word, that’s tough – AS – I think that playful chic describes Kate and that’s a good description of the brand.


Tips for Getting Your Audience to Stay on Your Website Longer
You put a lot of time, effort, and money into developing a website for your business. So you want to be sure that it’s capturing people’s attention and giving them the information they need to feel good about doing business with you. But no one can learn what you’re all about in a second or […]
10 Things to Consider About Your Website in 2019
Marketing Podcast with John Jantsch on the 10 Things to Consider About Your Website in 2019 You’ve started a business and created your website. But that doesn’t mean your work here is done. Behaviors and trends change, your needs shift, and your website must continue to evolve so that it’s meeting your goals. The first […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x