3 Questions with Kate and Andy Spade

3 Questions with Kate and Andy Spade

3 Questions with Kate and Andy Spade

By John Jantsch

I interviewed Kate and Andy Spade prior to their appearance at the OPEN from American Express brand building session. The room was packed and my little Olympus mp3 recorder caught plenty of crowd noise.

Click to listen (about 2:30) or right click and Save As to download. The audio quality is poor, but I think you can sense their energy.

Here’s what I asked:And their answers summarized.
DTM: When you started out, did you have a plan or a vision for the brand
KS/AS: No, not really, we knew what we wanted to do but we had no idea where it would – lots of hard work and luck.

DTM: Now that the brand has become so strong, you have added some significant brand extension. How do you determine what to add?
KS/AS: We add things that feel good to us. The things we like, the things we want to design.

DTM: How would you describe the brand in one word
KS/AS: One word, that’s tough – AS – I think that playful chic describes Kate and that’s a good description of the brand.

Google Ads Changes Affecting Small Businesses
Marketing Podcast with John Jantsch on Changes to Google Ads Google has recently made some drastic changes to their ads program—starting with a name change, from Google AdWords to Google Ads. Some of the changes are technical, like tweaks to the interface. Others represent fundamental shifts in the way Google views advertising. These will affect […]
The Seven Steps to Marketing Success – How to Build a Marketing System
Marketing Podcast with John Jantsch on Building a Marketing System The key to an effective marketing approach is creating a marketing system. This is Duct Tape Marketing’s point of view and our key differentiator. Here, we’ll take a closer look at the seven steps you must undertake to build a successful marketing system for your […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!