What a Business Makes

What a Business Makes

What a Business Makes

By John Jantsch

I’ve owned my business now for over twenty years, I love it, wouldn’t have it any other way. I’ve worked very hard to make my business what it is, but I’ve finally come to the conclusion that, after years of hard work in this endeavor – you don’t only make a business in this process; a business makes you.

Boulder FlatironsBut, there’s the ironic rub. As a business makes you, it also borrows much from you. The fears, baggage, sabotage and hesitation that manifest themselves in your inner, daily life, will likely show up in your business as well.

That’s the raw, joyous, scary, freeing thing about owning a business really.

The relationship between what a business owner does in a business and does in a life is not something that can be balanced, only recognized. You can plan, strategize, map, vision, plot and document yourself a clear, concise business, but the only certain way to be wrong is to believe you can control what happens all along the way. But, letting go is maybe the hardest business skill to learn.

As something that will leave a long, deep and permanent mark on your life, detachment from much of the “known how” is essential. The need for control is often based in fear of the unknown.

If you find that your business, for example, surges and retreats, over and over again, only to remain locked on an invisible plateau, it’s a sure sign that something inward is holding back your outward reality.

you don’t only make a business in this process; a business makes you.

For so many business owners this hold back is based in an inability to give in to love. Now, this isn’t something that’s addressed enough in business terms so let me clarify. By love I don’t mean the romantic, soft, Hollywood kind of thing. I’m talking about the strong, brave, intuitive kind of love that takes guts to live and more guts to acknowledge in a business. It’s the kind of love that manifests itself in fair decisions, a desire to change things for the good, a letting go of the ego long enough to learn from your mistakes, and a passion for things that sells and attracts in and of itself.

Looking deep inside for clues to things that are holding your business back is tough work, but it may indeed be the best kind of strategic work you can engage in. I find a hike up a mountain can be a great way to get the process started. Careful though, it’s not always pretty up there.

There’s nothing simple about what I’m suggesting, but if you are to make this thing called a business serve this thing called a life – let it glimpse a piece of the best of what resides inside and you just might find that you more easily manifest something stunning outside.


5 Tips to Prepare Yourself for an Entrepreneurial Burnout Threat
There are several areas an entrepreneur needs to shred for getting a better position in the game before the risk itself devours him whole. The entrepreneurial spirit must be kept alive and the fire kindled from time to time so doesn’t die out of hope and exhaustion. If you’re too cocky to say yes almost […]
13 Lead Generating Things You Should Be Doing (But Probably Aren’t)
The face of Marketing in 2015 has rapidly changed and continues to do so at an extremely fast pace. One of the more recent developments in the world of small business marketing is ‘growth hacking.’ Now, this term evolved from the hundreds of start-up companies that have exploded over the last 5-10 years like ‘Uber,’ ‘Air […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x